In a very short amount of time, artificial intelligence (AI) has developed rapidly and is moving from being predictive to generative. What this means is that AI can no longer only predict outcomes based on the current data it has available, but generate new content based on learned patterns – one of the perhaps most broadly known tools being ChatGPT. This has a significant impact on the way we work as well as on our productivity. In this short article, we will discuss what these impacts are and how they can further increase sales productivity.
Refocusing Priorities
One important aspect of generative AI is that it requires companies to refocus and rethink their priorities. Leaders need to move away from a hyper growth mindset and start thinking about ways in which they can grow strategically, at scale and need solutions that will be able to grow with them. These solutions need not be complex. On the contrary, they should be as simple as possible for them to deploy, as well as compatible with any existing systems in use (CRM, etc.).
In addition, companies are learning about and adopting technologies at a much faster pace – what previously took months or weeks to learn, now takes mere weeks. For example, according to OpenAI, ChatGPT acquired 1 million users within just 5 days after launching in November 2022, whereas it took Instagram over 2 months and Netflix even over 3 years. This proves how important it is for companies (and their employees) to be able to stay on top of these developments and trends.
Your Personal (AI) Assistant
Luckily, generative AI is there to help get the job done. According to a recent study by McKinsey, current generative AI and other technologies have the potential to automate work activities that absorb 60 to 70 percent of employees’ time today. What this means is that once the new technological models have been adopted, generative AI has the possibility of taking over mundane tasks and enhancing productivity. Monotonous and tedious tasks are completed by AI, allowing teams to work more strategically and efficiently – almost like giving each individual employee a dedicated personal assistant.
Now, imagine what that could mean in the long-term. Let’s take sales representatives – who will most likely argue never to have enough hours in the day to adhere to all the tasks on their to-do lists. If they had their very own personal assistant, that takes meeting minutes, generates emails, analyses calls and also reminds them when to follow up on a previous communication. When all these aspects of the job are being done automatically, the sales representatives will be able to spend more time focusing on building the relationship with existing customers, building relationships with new ones, as well as on things that truly make an impact.
If you still aren’t convinced of the power of AI – consider this: AI leads to better business outcomes by reducing costs and increasing revenue. 44% of businesses that have incorporated AI tools into their processes reported reduced costs, and 63% have experienced an increase in revenue.
How Seismic can Help
Here at Seismic, we are able to help you do all of the above. In the Seismic Enablement CloudTM, users can find, create, edit and share content all in one place, as well as make sure that what is available, is always up to date. Furthermore, the solution integrates with other programmes, such as Salesforce, Dynamics, Outlook, Powerpoint and even your internet browser, making Seismic available wherever, whenever. The best thing being that it is scalable to businesses of any size and can grow at the same time the business does.
Furthermore, over the past couple of years, Seismic has made a strategic commitment to investing in AI/ML capabilities. As a part of this, we have introduced Seismic Knowledge, a just-in-time enablement solution that provides teams with faster access to answers, documentation, and assets right within the flow of work and tools they already use. By leveraging Knowledge, users can connect various systems to create one searchable source of truth so reps are confident they have the right information.
Seismic Knowledge extends and optimises the capabilities of your enablement function by providing teammates with fast, accurate support when they need it. This frees up valuable resources that enablement teams can use on large initiatives rather than answering questions and pointing reps to relevant documents. As a result, organisations reduce knowledge silos, boost productivity, improve the employee experience, deliver better support to customers, and close deals faster.
If you’d like to learn more about Seismic Knowledge or other intelligent features of the Seismic Enablement CloudTM, get a demo today.