Tomorrow’s Enablement for Today’s Leaders
Seismic’s Meganne Brezina, CCMP™ and Irina Soriano have written the book on modern enablement, blending strategy with practical advice from their decades of experience scaling world-class enablement programs.
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A must-read for enablement leaders
Tomorrow’s Enablement for Today’s Leaders introduces the world to a new way to demonstrate value and drive better outcomes for your business — the Enablement Value Chain. Learn what it is, how to implement it, and why it’s the future of enablement in this must-read guide. Whether you’re looking to build your program from the ground-up or seeking to improve an existing one, this book will inspire and guide you to take your enablement practice to new heights.
See the Table of ContentsWhat readers are saying
In Tomorrow’s Enablement For Today’s Leaders, Irina and Meganne have succinctly laid out how to build, refine, and transform an enablement program to ignite growth across an organization. Whether you’re a revenue leader, marketing leader, or even a CEO, this book is for anyone who wants to learn about the not-so-secret ingredient to crushing your revenue goals and achieving greatness in enablement.
Mark Roberge
Senior Lecturer at Harvard Business School, Founding Chief Revenue Officer of HubSpot, Author of The Sales Acceleration Formula, Co-founder of Stage 2 Capital
In their book, Meganne and Irina present a comprehensive, end-to-end approach to designing enablement as a strategic function within the business. The book not only explains the ‘what’ and ‘why’ but also provides valuable insights into the ‘how’.”
Rana Salman
Co-Founder of WiSE (Women in Sales Enablement)
Finally, a comprehensive blueprint for effective enablement. Meganne and Irina demystify the role of enablement and give a treasure trove of philosophies, resources, and guides, that will make enablement a true strategic lever for revenue teams.”
Kyle Coleman
Chief Marketing Officer
Whether you’re new to the field of Enablement or a seasoned vet, Tomorrow’s Enablement for Today’s Leaders has something to teach you. In a field that hasn’t benefited from significant research or best practice, Irina and Meganne bring exceptional subject matter expertise and actionable insights into the world of enablement.”
Maggie Callahan
Director, Global Revenue Enablement at OneTrust
What I love about the book is that it takes the authors’ combined 20+ years of industry experience and provides practical, tactical approaches that move beyond thought leadership into leading by example.”
Whitney Sieck
Vice President of Revenue Enablement at Demandbase
Meganne and Irina do an incredible job of blending their strategic vision for the future of enablement while providing tactical guidance for practitioners to follow along their journey.”
Bryan Naas
VP, Sales Enablement at SOCi
I can’t wait to implement many of these approaches and create my organization’s own Enablement Value Chain.”
Lindsay Wolff
Director of Enablement at Payscale
There are a good deal of resources on what to do to get your enablement journey started, but far less on the, ‘what happens next’… Tomorrow’s Enablement for Today’s Leaders is the ultimate resource for practitioners who are looking to take their program to the next level of maturity.
Courtney Tucci
Director of Sales Enablement, Mirakl
This book and the actionable items and resources it provides is a huge asset for anyone leading or working within enablement.”
Matt Schalsey
Director of Revenue Enablement and Business Development, Advantive
Enablement excellence starts with “hello”
Talk to our team to see how Seismic can take your enablement program to the next level.
Meet the authors
Meganne Brezina, CCMPMeganne Brezina, CCMP
Senior Director, Enablement at Seismic
Meganne has 10+ years of enablement experience. She’s a Sales Enablement Society member, a frequent contributor to the Enablement Squad, and founder and leader of the Indianapolis WiSE chapter.
Irina SorianoIrina Soriano
VP, Enablement at Seismic
Irina has built enablement teams across the globe. She leads the NYC WiSE chapter and was recognized as a 2023 Influential Women in Sales by Crunchbase and a Top 20 Enablement Influencer by SEC.
Worksheets for Tomorrow’s Enablement for Today’s Leaders
Tomorrow’s Enablement for Today’s Leaders is accompanied by 26 free worksheets so you can put its concepts into action.
Chapter 1: Moving from Chaos to Transformation with the Enablement Value Chain
Use these resources to deepen your understanding of the Enablement Value Chain.
Chapter 2: Demonstrating Comprehensive Value with 360 Enablement
Use these resources to embark on your own journey toward 360 enablement.
Chapter 3: Driving Outcomes with the New Frontier of Field Activation
Use these resources to drive better outcomes through field activation.
Chapter 4: Measuring Impact with an Enablement Analytics Program
Use these resources to learn how to measure what matters most.
Chapter 5: Maximizing Performance with Cross-Functional Partnerships
Use these resources to improve collaboration across your organization.
Chapter 6: Activating the Enablement Value Chain with Effective Change Management
Use these resources to effectively implement the Enablement Value Chain in your own organization.