The Challenge
Streamlining Advisor Meetings to Improve Efficiency and Consistency
Ameriprise Financial was looking for ways to improve efficiency in its wealth management practises. A key area of focus to enhance efficiencies began with managing client meetings. Most advisors’ time was consumed by meetings, including prepping for meetings, conducting meetings, and following up on them. These activities were largely manual, with advisors logging into various systems, downloading reports, and aggregating materials differently. This manual process was time-consuming, and Ameriprise sought a way to automate it to save time for their advisors.
Another challenge was the need for more consistency in the client experience. With thousands of advisors using different methods for meeting preparation, the content they delivered to clients was inconsistent. Ameriprise wanted to standardise and improve the client experience by providing a more consistent and on-brand solution to all of their advisors.
Dean Heltemes
Vice President of Business Architecture
The Solution
Automating Content Production and Delivering Impactful Meetings
To provide a more consistent client experience, Ameriprise collaborated with Seismic to design an incredible digital client experience. This digital experience included templates, presentation materials, and tools that ensured a consistent and professional look and feel for all client meetings.
To build an incredible digital client experience, Ameriprise leveraged Seismic’s LiveDocs technology. LiveDocs puts the power of dynamic content automation at the advisor’s fingertips, allowing them to update and personalise content at scale efficiently. By pulling in account, opportunity, and industry data from Ameriprise’s CRM and other sources, advisors can update templatized fields, embed logos, and more. Having Seismic integrated with Ameriprise’s Salesforce system makes it convenient for advisors to access the solution directly from their existing workflow. This integration made it easier for advisors to use Seismic’s tools without the need to learn and navigate a separate system.
Seismic’s technology helped advisors by automating tasks such as logging into systems, downloading reports, and aggregating materials. This automation significantly reduced the time required to prepare for meetings from hours to minutes.
The Results
Reducing Administrative Tasks by 70%
By automating and streamlining the meeting preparation process, Ameriprise significantly reduced the time it took for advisors to prepare for meetings. Advisors went from spending hours on meeting preparation to just minutes. This time savings was a significant achievement and made advisors more efficient.
“We found that advisors using our Seismic meeting solution are growing faster than advisors who are not. All in all, it has been a great success story for us,” said Dean Heltemes, Vice President of Business Architecture, Advisor Technology Solutions at Ameriprise Financial.
Ameriprise reported a reduction in administrative tasks by up to 70%. The streamlined processes and automation provided by Seismic’s solutions allowed advisors to spend less time on administrative work, enabling them to dedicate more time to client-related activities.
