Transforms the Seller Experience

The Challenge

Envisioning a Unified Sales Content and Learning Platform

Genesys is in the business of providing tech to help originations provide fluid, personalized experiences across the customer journey continuum. So, it’s no surprise that the Genesys enablement organization places a similarly strong emphasis on orchestrating empathetic seller experiences for its internal sales teams and external partners.

A longtime Seismic user, Genesys has been successful with Seismic Content implementation, but sought a better approach to connecting Seismic with its CRM to deliver better experiences than its legacy solution was providing. To do so, Genesys executed a vision to consolidate its tech stack and unify content and learning capabilities from Seismic in a single experience.

Previously, Genesys used a third-party learning platform integrated with Seismic that did not optimize the way Seismic content could be utilized by reps in their moments of learning – a clunky experience that could frustrate sellers and didn’t provide unified enablement data and analytics.

Genesys recognized the need for a more unified platform experience to enhance seller interactions. This realization prompted their decision to leverage Seismic Content and Seismic Learning as a complete solution to achieve this unified experience.

The Solution

Organizing Content Effectively to Support Tech Stack Consolidation and Drive Content Usage

Genesys started its enablement transformation by migrating content to Seismic, consolidating all sales-related materials within a central repository. Together, Genesys strategized adoption campaigns, explicitly focusing on promoting critical features like Seismic LiveSend and Digital Sales Rooms. These efforts aimed to enhance user engagement and drive utilization of these functionalities among the sales teams.  For example, in eight months, Genesys experienced a near-2000% increase in its sales teams using Digital Sales Rooms to create co-branded, personalized microsites for their prospects and customers.

“Our turning point was trying to unify the seller experience beyond content. Adopting Seismic Learning gives us all the functionality necessary to drive that last big step into a fully unified content and learning platform. The unification gives us content and learning capabilities, all in one place, making a far better experience for our salespeople,” said Amador.

Collaborating with Seismic, Genesys embraced a systematic and gradual unification process, allowing users to transition to the new platform smoothly, ensuring acceptance and effective integration at every step of the journey. With Seismic Learning, Genesys aims to continue enhancing adoption and content consumption, enabling sales leaders to grade pitches and provide coaching for continuous improvement.