In today’s dynamic business environment, effectively engaging with customers and prospects is vital for organizational success. However, a large part of that ability hinges on the strategies, sales enablement tools, training, and processes that go-to-market (GTM) teams use behind the scenes in their sales motions.   Many GTM teams already rely on sales enablement software. The […]

From Baby Boomers to Gen Z, every generation has a defining characteristic.  Boomers are viewed as hard-working and self-assured. Gen Z is seen as socially aware and socially conscious. Generation Enablement — a moniker we’ve given to workplace change agents — is defined less by age and more by a commitment to making an impact […]

Every professional – regardless of their field – has a tool they can’t live without. A carpenter can’t hone their craft without a hammer, while a mechanic can’t get anything done without a socket wrench. In B2B selling, go-to-market (GTM) professionals view enablement tools as mission critical to performing their daily tasks and driving strategic […]

Every job is busy – that’s just reality. But, if you’re a sales rep, you may be thinking that not all jobs are created equal. As a content strategist, I’d argue that marketers are busy, but for the purpose of this post we’ll focus on sellers – and how sales enablement tools can help them […]

Highlights from The Seismic 2023 Value of Enablement Report

Today, we’re excited to announce the latest features and updates to existing capabilities in the Seismic Enablement Cloud™. In Fall 2023, we introduced a number of Generative AI capabilities that unlock growth and boost productivity.   Seismic’s Winter 2024 Release strengthens Aura Copilot with new tools to help enablement professionals work more efficiently in their […]

As a sales enablement leader, you know that a new year brings new opportunities for improvement and growth. January marks a fresh fiscal start for many sales teams, and organizations will host a sales kickoff (SKO) to align their go-to-market (GTM) orgs and launch new sales processes. That’s why right now is a great time […]

For asset management firms around the globe, quarter-end and month-end content production remains a complex and time-consuming process. As firms’ offerings continue to expand and the needs of clients – advisors, institutions and end investors – evolve, marketing, product and investment teams need new ways to produce commentaries, fact sheets, pitchbooks and quarterly investment reports. […]

Millions of users around the world rely on the Seismic Enablement Cloud™, from onboarding and upskilling sellers with Seismic Learning to personalizing content with LiveDocs. Our enablement technology gives organizations the ability to plan, enable, engage, and improve go-to-market (GTM) activities.  Today, we’re excited to introduce the latest innovation to the Seismic product family, Seismic […]

Since 2015, built-in artificial intelligence has been a part of Seismic’s platform. A little over two years ago, we announced our AI engine, Seismic Aura. Since then, we’ve been consistently upgrading the Seismic Enablement Cloud™ with new AI-powered features.  Artificial intelligence has evolved significantly since 2015. While the rapid growth of generative AI has increased […]

When you think about your last big purchase, what comes to mind? Were you immediately persuaded after seeing a post from a corporate account? Or, did you do some additional digging to hear from your peers, influencers, or reviews about the product or service you were interested in?  Even as social media and social selling […]

National Hispanic Heritage Month, which is celebrated from September 15 through October 15, honors the cultures and contributions of Hispanic and Latinx Amercians. The start date is significant because it marks the anniversary of independence for Costa Rica, El Salvador, Guatemala, Honduras, and Nicaragua. Additionally, Mexico and Chili celebrate their independence on September 16 and […]