In today’s dynamic business environment, effectively engaging with customers and prospects is vital for organizational success. However, a large part of that ability hinges on the strategies, sales enablement tools, training, and processes that go-to-market (GTM) teams use behind the scenes in their sales motions.   Many GTM teams already rely on sales enablement software. The […]

Building a sales enablement program is like building a house. Just as a well-designed layout and skilled craftmanship are essential for building a home, establishing an effective enablement program requires intentional planning and thoughtful execution.    In previous articles, we’ve covered everything from measuring enablement success to blended learning programs. In this blog post, we’ll explore […]

At Shift 2023, experts from our award-winning Professional Services team led breakout sessions designed to help our customers navigate complex enablement journeys. In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for this year and beyond. If you haven’t checked them out already, earlier posts […]

Sales coaching programs provide critical guidance that helps organizations maximize the potential of individual sellers, drive team performance, and meet sales goals. Unlike sales training programs, which typically offer foundational knowledge and periodic informational updates, sales coaching programs deliver ongoing support that helps sellers apply training and improve skills in real-world situations. Sales coaching programs […]

When it comes to delivering effective enablement through blended learning, there are numerous best practices that any company can use. Learn what they are here.

Sales pitches are both an art and a science. Daniel Pink, the #1 New York Times bestselling author of To Sell is Human, sums up the “art” part well: “The ability to move others to exchange what they have for what we offer is the art of the pitch.” It takes significant training and coaching […]

It’s been quite an economic rollercoaster of a year for businesses. From budget cuts and tech consolidation efforts to heavy-hearted layoffs and general global turbulence, 2024 has forced salespeople,  especially, to double down on what they can control. Because honestly, there’s a lot they can’t. It’s not all doom and gloom, though. There are scrappy, […]

Marketers, you know the feeling: Sellers don’t share the latest content with their prospective clients. It’s frustrating because pitch decks and one-pagers are sent at random — and they’re not compliant, on-brand, or up-to-date. Sellers, you know the feeling, too: Your marketing team creates new versions of your go-to-market collateral and you don’t know where […]

At Shift 2023, experts from our award-winning Professional Services team led breakout sessions designed to help our customers navigate complex enablement journeys. In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond. If you haven’t already, please check out the first, second, […]

Supercharge your team's productivity with this guide to building a top-notch sales enablement framework. Unlock success in four key stages.

As a sales enablement leader, you know that a new year brings new opportunities for improvement and growth. January marks a fresh fiscal start for many sales teams, and organizations will host a sales kickoff (SKO) to align their go-to-market (GTM) orgs and launch new sales processes. That’s why right now is a great time […]

The B2B sales landscape has dramatically changed over the last few years. Buyers are more informed, conducting thorough research before engaging with sellers. Sales cycles include more stakeholders and touchpoints. As a result, buying cycles are complex and require sellers to be at the top of their game to engage with buyers and close deals. […]