Exploring the adoption, use and effectiveness of enablement technology in particular, the research discovered that enablement leaders have experienced reluctance from all generations, from Baby Boomers to Generation Z. Specifically:

• Generation X came in high with 74% of enablement users recalling this generation’s resistance to enablement technology adoption at work.
• Millennials are also resisting with almost half (46%) of respondents noting their resistance to adapt or change.

Overcoming this unwillingness is crucial for businesses aiming to attain higher levels of organisational success and maximise the potential of their go-to-market (GTM) teams. This is imperative as 84% of respondents plan to either increase or retain their investment in enablement technology in 2024, with 83% of those saying it is key to weathering difficult economic times.

Solving integration and workflow issues
According to the study, 42% of those who use enablement technology reported organisational struggle to fully adopt enablement technology, with one of the main reasons being that not enough of their internal workflow has been integrated with their enablement tools.

As more than half (54%) of multi-departmental enablement users record inconsistent and varying levels of technology adoption across GTM teams, business leaders need to tackle various factors they cited as reasons for this imbalance:

• Varying levels of technology readiness (64%)
• Lack awareness of how they could use enablement technology (51%)
• More resistant to change than others (42%)

The need for custom training programs
Looking for a solution, 87% of respondents believe that comprehensive training programs, which cater to various learning styles and preferences, are critical when adopting new technology. While 91% agreed these programs are beneficial for all generations, the research highlighted the benefit for Generation Z in particular with respondents noting the speed of learning and adapting to new technologies as this generation’s top challenge, with a fifth (21%) experiencing trouble in this area.

Investing in custom training programs becomes even more critical as:

• 86% of respondents believe that more generations will utilise enablement technologies in the workplace in the next five years.
• 46% of respondents stated they would not work for a company that doesn’t use enablement tools.
• Almost a quarter (22%) of respondents are currently considering leaving their company due to a lack of tools to support their success.

In an era defined by rapid technological advancement and evolving workplace dynamics, the most mature organisations are utilising enablement to tackle generational differences,” said Paige O’Neill, Chief Marketing Officer, Seismic. “Custom training, powered by enablement technology, empowers workforces of all ages. It is clear enablement holds the keys to the most significant challenges we see today: engaging customers, scaling GTM teams, adopting new tech, improving productivity, and integrating AI-powered workflows. Moreover, the data in our latest report reveals that enablement helps bring people together and is crucial for fostering an agile, innovative workforce.”

“Technology, enablement or otherwise, is only as good as its adoption,” said Patricia Peral, Senior Director of GTM Enablement, Beeline. “As enablement leaders, one of our core responsibilities is to ensure that those who we expect to benefit from any new technology understand both how to use it, and the value of using it – no matter their generation. Additionally, we must ensure that we enable on tools not only at launch, but continuously, as people learn and adopt at different times in their journey.”

The new Generation Enablement Report: The Rise of Enablement’s Influence explores how attitudes and actions towards enablement technology adoption, use and effectiveness vary across Baby Boomers, Generation X, Millennials, and Generation Z. To learn more about the defining characteristics of Generation Enablement and dive deeper into regional and generational differences, visit the Seismic Blog or download the full report here.

METHODOLOGY
Seismic conducted the Generation Enablement survey online between February 22, 2024, and March 11, 2024. It reflects the opinions of 236 full-time employees in a sales, enablement, or customer success role at the management level or above in the United Kingdom, including 14% of those who have the title of VP of Customer Success, VP of Sales, VP of Marketing, Chief Revenue Officer, Chief Customer Officer, Chief Sales Officer, or Chief Marketing Officer. The research was conducted at 95% confidence with a +/- 4% margin of error.

About Seismic
Seismic is the global leader in enablement, helping organisations engage customers, enable teams, and ignite revenue growth. The Seismic Enablement Cloud^TM is the most powerful, unified enablement platform that equips customer-facing teams with the right skills, content, tools, and insights to grow and win. From the world’s largest enterprises to startups and small businesses, more than 2,000 organisations around the globe trust Seismic for their enablement needs. Seismic is headquartered in San Diego with offices across North America, Europe, and Australia.

To learn more, visit Seismic.com and follow us on LinkedIn, X (formerly Twitter), and Instagram.

Media Contact
Red Lorry Yellow Lorry
seismicEMEA@rlyl.com

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The appointment follows the company’s recent growth outside of its HQ in North America, with double-digit revenue growth year-over-year in international markets. It has also added more than 200 new customers over the last year in Europe, expanding its customer base of leading European brands including Siemens Healthineers and Aerogen. Russell will continue to build on this momentum and help Seismic meet the increased demand for enablement technology.

“I’m pleased to add Russell to our international roster and continue our investment in Europe and Asia-Pacific markets,” said Doug Winter, co-founder and CEO of Seismic. “Russell is a great addition to our team, and he knows exactly how to ignite growth in emerging markets for global brands.”

Russell brings more than three decades of enterprise software sales experience in Europe, leading revenue teams at global organizations such as Adobe, Sitecore and Infor. Most recently, he served as Chief Revenue Officer at Unily. Based in London, Russell will report directly to Seismic Chief Revenue Officer and President Hayden Stafford.

“I’m truly excited to become part of the Seismic team, especially considering its steady growth in the EMEA regions,” said Russell. “The momentum it has achieved so rapidly is impressive, and I’ve been lucky enough to see how Seismic’s recent Shift event enforces how professional this company is and how well we’re positioned to take advantage of the market opportunity. I’m eager to get started and meet my new colleagues, partners, and customers to continue the growth and success.”

To see all open career opportunities at Seismic, visit seismic.com/uk/careers.

About Seismic
Seismic is the global leader in enablement, helping organisations engage customers, enable teams, and ignite revenue growth. The Seismic Enablement Cloud^TM is the most powerful, unified enablement platform that equips customer-facing teams with the right skills, content, tools, and insights to grow and win. From the world’s largest enterprises to startups and small businesses, more than 2,000 organisations around the globe trust Seismic for their enablement needs. Seismic is headquartered in San Diego with offices across North America, Europe, and Australia.

To learn more, visit Seismic.com/uk and follow us on LinkedIn, X (formerly Twitter) and Instagram.

Media Contact
Red Lorry Yellow Lorry
seismicEMEA@rlyl.com

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Despite facing economic headwinds, 80% of GTM leaders anticipate revenue growth from incorporating AI into GTM strategies. Among this group, the respondents predict an average of 23% growth from AI utilisation over the next five years.  

With AI-enabled revenue growth on the near horizon, investment is on the up. 87% of those who use the enablement technology already have plans to further invest in 2024. These leaders anticipate enablement budgets to grow by 19% next year – a decision they largely attributed to advancements in AI, with the vast majority (85%) agreeing that these developments have motivated their company’s increasing investment in enablement technology going into next year.

While the data shows GTM leaders’ attentiveness to AI trends when making their investment decisions, it also identified a gap in their understanding of how AI is used in GTM processes. Despite the majority confirming that AI is a major driver for their investment in enablement, only half of the respondents (49%) said they are either very or somewhat familiar with the applications of AI in sales enablement. 

It’s why enablement tools like Seismic are critical to support businesses with their use of AI, from facilitating seamless integration within a business’s revenue operations to realising benefits like accelerating speed to market, improving efficiency, boosting win rates and ROI, and more. What’s promising is that this information gap hasn’t prevented the march toward progress, with 75% reporting they would like to deploy more AI solutions for their team within the next 12 months, and 22% already confirming that they will get new budget or funding for AI-dedicated projects and initiatives in the next 12 months. 

“The past year has been wrought with market challenges, which makes AI-powered enablement technology more crucial for business success than ever before,” said Doug Winter, CEO and cofounder, Seismic. “The proof is in the pudding: When an organisation’s enablement efforts are streamlined with AI technology, it drives greater GTM efficiency, operational optimisation, and better buyer experiences – all of which translate into a stronger bottom line. At Seismic, we are leading the charge to define the future of AI-powered enablement and look forward to working closely with our customers and partners on this endeavor.” 

Additional key report findings include: 

• The majority (68%) of respondents believe that companies who fail to effectively incorporate AI into their GTM processes will fall behind their competitors within the next three years 
• The three top functions that GTM leaders are leveraging AI-powered enablement tools for are: 
  • 63% use it for content analytics
  • 48% use it for content distribution
  • 46% use it for content creation, editing, and management
• And businesses are reaping the benefits. Of those who have implemented AI tools: 
  • 76% say that their company has noted an increase in customer satisfaction since implementing AI into their enablement processes 
  • 83% noted an increase in brand engagement since implementing AI in its enablement processes
• 78% of GTM leaders who have deployed AI tools report that they encountered initial hurdles before eventually realising positive outcomes
• The implementation of AI technology takes time and does not come without challenges. Of those who faced challenges, 56% report integration issues, 54% report a lack of understanding, and 37% report issues with data consistency and quality
• That said, the data is clear: the benefits far outweigh the challenges, with 47% of GTM leaders believing that AI is the primary force behind evolving customer experiences today

To learn more about the State of AI in Enablement: 2023 Report, download the full report with global findings here.

METHODOLOGY
Seismic conducted the State of AI in Enablement survey online between September 3 and 15, 2023. It reflects the opinions of 202 full-time employees in a sales, enablement, or customer success role at the management level or above in the United Kingdom and was conducted at 95% confidence with a +/- 4% margin of error.

About Seismic
Seismic is the global leader in enablement, helping organisations engage customers, enable teams, and ignite revenue growth. The Seismic Enablement Cloud^TM is the most powerful, unified enablement platform that equips customer-facing teams with the right skills, content, tools, and insights to grow and win. From the world’s largest enterprises to startups and small businesses, more than 2,000 organisations around the globe trust Seismic for their enablement needs. Seismic is headquartered in San Diego with offices across North America, Europe, and Australia.

To learn more, visit Seismic.com and follow us on LinkedIn, Twitter and Instagram.

Media Contact
seismicemea@rlyl.com

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The war for talent, the Great Resignation, the Great Reshuffle – no matter what it’s called, today’s competitive job market continues to create challenges for businesses across every industry. High sales rep attrition can quickly lead to missing revenue goals and according to Forrester, the average cost of replacing one seller is approximately $200,000. Seismic’s Spring 2022 Release enables teams to improve speed-to-competency for new reps, hone skills systematically and scale consistent coaching, helping organisations better cultivate a more confident, effective and loyal sales team.

“Go-to-market leaders know all too well how inefficient onboarding, ineffective training and high attrition can lead to missing their number. Fortunately, a strong enablement programme can help solve these problems by equipping teams with the right skills, tools and content to ramp quickly, receive consistent coaching and effectively engage customers,” said Krish Mantripragada, Chief Product Officer, Seismic. “Our Spring 2022 Release focuses on enabling customer-facing teams to learn, grow and win in today’s hybrid, omnichannel selling environment.”

New features and capabilities available to Seismic customers today include:

• Automated Coaching: Build high-performing teams by providing real-time feedback on multimedia practice sessions. Powered by machine learning, individuals receive immediate analysis on filler word usage, keyword accuracy, speaking pace and more, allowing managers to spend more time on team development
• Training Overview Dashboards: Provide managers with actionable insights on their teams’ training performance, allowing them to quickly identify opportunities for further coaching and improvement
• Learning Data via Snowflake: Achieve greater flexibility in aligning learning data to unique business goals with a direct import from Snowflake Data Marketplace into a dashboard of choice
• Email Blast Enhancements​: Drive higher engagement by making every email stand out by attaching images and gifs, and create templates with more ease and flexibility using Seismic’s new Simple Email Editor
• Content Notifications: Stay up-to-date on new or updated content by receiving notifications at users’ preferred frequency and channel – choose from the Seismic app, email, Slack or Microsoft Teams

“Seismic helps us build alignment between our sales effectiveness programmes and the performance of the individuals and teams we are enabling,” said Eileen Brooker, GVP of Sales Effectiveness and Communications, Informatica. “Seismic’s integrated cloud is important to our success and creates value for our company through decreased ramp time.”

Read the Seismic Blog to learn more about the latest additions to the Seismic Enablement Cloud. To see how Seismic enables teams to grow revenue, visit Seismic.com.

About Seismic

Seismic is the global leader in enablement, helping organisations engage customers, enable teams and ignite revenue growth. The Seismic Enablement Cloud^TM is the most powerful, unified enablement platform that equips customer-facing teams with the right skills, content, tools and insights to grow and win. From the world’s largest enterprises to startups and small businesses, more than 2,000 organisations around the globe trust Seismic for their enablement needs. Seismic is headquartered in San Diego with offices across North America, Europe and Australia.

To learn more, visit Seismic.com and follow us on LinkedIn, Twitter and Instagram.

Media Contact

Natalie Beaulieu
Senior Public Relations Manager, Seismic
nbeaulieu@seismic.com

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The launch of Seismic on Microsoft Azure Marketplace is the latest milestone in the two companies’ partnership and improves the digital selling and buying experiences for sellers and buyers alike.

The Seismic Enablement Cloud provides customer-facing teams with the right skills, tools and insights to effectively engage with customers and drive revenue growth. Using Seismic and Microsoft together provides sellers with the content and recommendations they need, right in the Microsoft apps they use daily, including Microsoft Dynamics 365, Microsoft Teams, Microsoft SharePoint and Office 365. For enablement teams and admins, Seismic’s integration with Microsoft Azure supports syncing to enable full-text search indexing, thumbnail generation and optimised performance.

“Microsoft is a longstanding strategic partner of Seismic, and our entry into the Microsoft Azure Marketplace deepens our collaboration even further,” said Preseetha Pettigrew, Vice President, Strategic Alliances, Seismic. “This is a win for our current and future customers who are looking to maximise value across their sales, marketing and enablement tech stacks.”

“Through Microsoft Azure Marketplace, customers around the world can easily find, buy and deploy partner solutions they can trust, all certified and optimised to run on Azure,” said Jake Zborowski, General Manager, Microsoft Azure Platform at Microsoft Corp. “We’re happy to welcome Seismic to the growing Azure Marketplace ecosystem.”

The Azure Marketplace is an online market for buying and selling cloud solutions certified to run on Azure. The Azure Marketplace helps connect companies seeking innovative, cloud-based solutions with partners who have developed solutions that are ready to use.

Learn more about Seismic and get it now by visiting its page on the Azure Marketplace.

About Seismic
Seismic is the global leader in enablement, helping organisations engage customers, enable teams and ignite revenue growth. The Seismic Enablement Cloud^TM is the most powerful, unified enablement platform that equips customer-facing teams with the right skills, content, tools and insights to grow and win. From the world’s largest enterprises to startups and small businesses, more than 2,000 organisations around the globe trust Seismic for their enablement needs. Seismic is headquartered in San Diego with offices across North America, Europe and Australia.

To learn more, visit Seismic.com and follow us on LinkedIn, Twitter and Instagram.

Media Contact
Natalie Beaulieu
Senior Public Relations Manager, Seismic
nbeaulieu@seismic.com

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As B2B sales processes continue to evolve for today’s digital-first environment, organisations have turned to enablement to help go-to-market teams engage buyers across the sales journey. But until now, enablement technology encompassed multiple sub-categories and point solutions across various systems and disjointed workflows. The Seismic Enablement Cloud delivers a modern, AI-powered platform to enable customer-facing teams, drive productivity and grow revenue.

“For more than a decade, Seismic has helped develop and shape the enablement industry in partnership with our 2,200+ customers. Leading organisations view enablement as mission-critical to their growth, and it has become a core part of the enterprise tech stack. Now we are revolutionising the space by bringing all of the pillars of modern enablement under one, unified cloud,” said Krish Mantripragada, Chief Product Officer, Seismic. “In this new era of selling, customer-facing teams need more than content management and basic analytics to engage today’s buyers. The Enablement Cloud redefines the boundaries of enablement, delivering the most comprehensive suite of products and solutions to empower the entire go-to-market engine.”

What’s in the Enablement Cloud? 
The Enablement Cloud brings together Seismic’s industry-leading products, capabilities and integrations under one enterprise-grade platform to support end-to-end workflows for customer-facing teams, including: 

• Strategy and Planning: Plan, execute, measure and iterate enablement and training programmes in one coordinated, streamlined workflow  

• Sales Content Management: Build, activate and control content for sales teams, and make it easy for reps to organise, find and share customer-facing assets  
• Learning and Coaching: Onboard new hires, continuously train and improve the performance of teams with engaging learning, AI-assisted coaching and skills development  
• Buyer Engagement: Create compelling, personalised buyer experiences across all touchpoints and digital channels to move deals forward, including social media, email, digital sales rooms and more 
• Content Automation: Produce targeted content through dynamic templates and quick assembly – even those that require data integrations  
• Enablement Intelligence: Bring science to sales by equipping leaders with comprehensive insights into the behaviours, activities and content that increase productivity and deliver the best outcomes 

• Integrations: Give sellers access to Seismic no matter where they’re working from with more than 150 integrations, including Salesforce, Microsoft, Google and other Seismic partners 

“When we understood the Seismic Enablement Cloud and the pieces brought together in that singular environment, it was very clear to us that it’s the trajectory we need to be on to have a better experience for our sales stakeholders. It’s critical for us to create a seamless singular environment that sales returns to daily,” said Ron Nagel, Senior Director of Sales Enablement and Strategic CRM Initiatives, Experian. “We’ve seen a 10% increase in deal size against similar business units when we compare who’s using the Enablement Cloud tools on a frequent basis.”

Explore the Enablement Cloud
With the Seismic Enablement Cloud, teams can realise value and unlock opportunities they may otherwise miss with disparate tools and systems, including:

• New and unique insights that provide a holistic view of enablement programme performance. When content, training and engagement data are all on the same cloud, teams can easily identify, diagnose and solve for under-performing initiatives.
• Ability to grow and scale enablement programmes without changing platforms. Whether organisations have a sophisticated enablement programme or are just starting their enablement journey, the Enablement Cloud is extensible and can grow to meet evolving needs and greater complexity.
• One seamless, centralised workflow for sellers and customer-facing teams. Save time and make reps lives easier by giving them access to all the resources they need in one place.

To continue exploring the Enablement Cloud and see how Seismic enables teams to grow revenue, head to Seismic’s website or read more on the Seismic Blog. Customers can learn more about the Enablement Cloud by visiting Seismic’s booth at Forrester’s B2B Summit North America next week, 2–4 May, 2022.

Keep riding the next wave of enablement by registering today for Seismic Shift, the annual conference for Seismic customers and partners, returning this fall to San Diego on 25–28 October, 2022. 

About Seismic
Seismic is the global leader in enablement, helping organisations engage customers, enable teams and ignite revenue growth. The Seismic Enablement Cloud^TM is the most powerful, unified enablement platform that equips customer-facing teams with the right skills, content, tools and insights to grow and win. From the world’s largest enterprises to startups and small businesses, more than 2,000 organisations around the globe trust Seismic for their enablement needs. Seismic is headquartered in San Diego with offices across North America, Europe and Australia.

To learn more, visit Seismic.com and follow us on LinkedIn, Twitter and Instagram.

Media Contact
Natalie Beaulieu
Senior Public Relations Manager, Seismic
nbeaulieu@seismic.com 

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Hayden brings to Seismic more than 25 years of experience leading teams at global technology brands. Most recently, he served as President of Global Client Engagement at Pegasystems, where he was responsible for all global GTM functions, including sales, customer success, marketing, strategy and operations and channel partners. Prior to Pegasystems, Hayden was Corporate Vice President of Global Microsoft Business Applications (Microsoft Dynamics 365), where he was accountable for the business unit’s global sales, operations, strategy and enablement. Before Microsoft, Hayden was an SVP at Salesforce and served more than 10 years at IBM.

“Hayden has a proven track record of leading strong teams and expanding channel ecosystems at some of the most successful public software companies in the world. I’m excited to welcome him to Seismic and to see how he’ll guide our teams and business to new levels of excellence,” said Doug Winter, CEO and co-founder, Seismic. “His experience spearheading international growth at the helm of GTM teams will be an immense asset to Seismic’s future.”

Hayden joins Seismic after the company recently surpassed $280 million in annual revenue run rate at the close of its fiscal year 2022, a 50% increase year over year. In addition to robust revenue growth, Seismic tripled its customer base in FY22 and drove a 100% increase in engaged users.

“I’m thrilled to join Doug and the rest of the Seismic team, especially coming off the heels of the company’s record-breaking fiscal year and fourth quarter,” said Hayden. “There are tremendous opportunities in front of us. I’m eager to get to work, meet my new teams, collaborate with our partners and help Seismic continue to deliver a superior experience to our customers around the world.”

Hayden holds an MBA from the Weatherhead School of Management at Case Western Reserve University and a Bachelor of Science from Saint Lawrence University. He lives in Ohio with his family.

Seismic is actively hiring across all departments and regions of the organisation. For information on career opportunities at Seismic, please visit seismic.com/company/careers. To learn more about how companies enable their teams and grow revenue with Seismic, visit our website.

About Seismic
Seismic is the global leader in enablement, helping organisations engage customers, enable teams and ignite revenue growth. The Seismic Enablement CloudTM is the most powerful, unified enablement platform that equips customer-facing teams with the right skills, content, tools and insights to grow and win. From the world’s largest enterprises to startups and small businesses, more than 2,000 organisations around the globe trust Seismic for their enablement needs. Seismic is headquartered in San Diego with offices across North America, Europe and Australia.

To learn more, visit Seismic.com and follow us on LinkedIn, Twitter and Instagram.

Media Contact
Natalie Beaulieu
Senior Public Relations Manager, Seismic
nbeaulieu@seismic.com

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“I’m humbled to share that we had another banner year at Seismic, including our largest quarter in company history in Q4. This feat would not be possible without our customers, our partners and our teams around the world,” said Doug Winter, CEO and co-founder, Seismic. “Our success is contingent on our customers’ success. From global enterprises to hypergrowth startups, organisations of all sizes are realising that smarter enablement delivers better outcomes. We’re grateful to be their partner in the next wave of enablement and win together.”

Along with a 50% increase in annual revenue run rate year over year, Seismic reported robust growth across its customer base, people and international footprint, including:

• Serving more than 2,200 customers worldwide, tripling Seismic’s customer base from FY21
• Improving customer onboarding and adoption to drive 100% increase in engaged users
• Expanding to nearly 1,500 global employees, up 40% year over year
• Securing more than 70 new EMEA-based customers, and increasing EMEA bookings 107% year over year
• Growing annual bookings in APAC, up 256% year over year

“We’re proud to back Seismic, a clear category leader helping some of the biggest and fastest growing companies turn sales into a science,” said Ryan Lanpher, a Partner on Permira’s Technology team, investor and board member at Seismic. “Sellers are crushing quotas and CROs are growing and scaling their businesses through the Seismic platform which delivers tremendous ROI for their customers and better outcomes for sellers and buyers.”

Seismic is actively hiring across the organisation, including its sales team. In the last year, 10 unique organisations recognised Seismic for its exceptional workplace and company culture, including Forbes, Inc. Magazine, Selling Power Magazine and The Boston Globe. For information on current career opportunities at Seismic, please visit seismic.com/company/careers.

About Seismic
Seismic is the global leader in enablement, helping make sales teams better by becoming more productive and engaging with buyers in a compelling way. Seismic’s platform provides continuous guidance to improve behaviour, content and skills to win more deals and deliver better experiences. More than 2,000 organisations including IBM and American Express have made Seismic their enablement platform of choice. Seismic integrates with business-critical platforms including Microsoft, Salesforce, Google and Adobe. Seismic is headquartered in San Diego, with offices across North America, Europe and Australia.

To learn more, visit Seismic.com and follow us on LinkedIn, Twitter and Instagram.

Media Contact
Natalie Beaulieu
Senior Public Relations Manager, Seismic
nbeaulieu@seismic.com

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, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences, fintech and energy tech companies in North America. This is the fourth year Seismic has been recognised on the Deloitte Technology Fast 500.

• Surpassing a $200 million annual revenue run rate in June.
• Acquiring Lessonly, the sales training and coaching solution now known as Lessonly by Seismic. In conjunction with the acquisition, Seismic closed its Series G funding round of $175 million in August.
• Launching Enableship in September, an initiative aiming to train, mentor and increase the placement of underrepresented candidates into the rapidly growing enablement industry.
• Releasing Digital Sales Rooms this fall, which enable sellers to provide a personalised buyer experience with easy access to all relevant information in the same, persistent place.

“Throughout this period of hyper-growth, I’m thankful to have our incredible employees, customers and partners on this journey with us as we define the next wave of enablement,” said Doug Winter, CEO and co-founder, Seismic. “Our momentum has never been as strong as it is right now. As we close out this year and look to the future, it’s reassuring to be in the company of the other terrific innovators and brands on the 2021 Technology Fast 500.”

“Each year the Technology Fast 500 shines a light on leading innovators in technology and this year is no exception,” said Paul Silverglate, vice chair, Deloitte LLP and U.S. technology sector leader. “In the face of innumerable challenges resulting from the pandemic, the best and brightest were able to pivot, reinvent and transform and grow. We celebrate the winning organisations and especially the talented employees driving their success.”

“The pandemic has underscored the urgent need for tech solutions in a variety of areas across health care, fintech, energy tech, entertainment, to name a few, so reliance on innovators like the winners of the Technology Fast 500 is more important than ever,” said Christie Simons, partner, Deloitte & Touche LLP and industry leader for technology, media and telecommunications within Deloitte’s audit & assurance practice. “These companies are not only at the cutting edge, transforming the way we do business, but most importantly, recognise the strategic importance of ongoing innovation, especially in the ever-changing world of technology.” 

Overall, 2021 Technology Fast 500 companies achieved revenue growth ranging from 212% to 87,037% from 2017 to 2020, with median growth of 521%.

About Seismic
Seismic is the global leader in enablement, helping make sales teams better by becoming more productive and engaging with buyers in a compelling way. Seismic’s platform provides continuous guidance to improve behaviour, content and skills to win more deals and deliver better experiences. More than 2,000 organisations including IBM and American Express have made Seismic their enablement platform of choice. Seismic integrates with business-critical platforms including Microsoft, Salesforce, Google and Adobe. Seismic is headquartered in San Diego, with offices across North America, Europe and Australia.

To learn more, visit Seismic.com and follow us on LinkedIn, Twitter and Instagram.

About the 2021 Deloitte Technology Fast 500
Now in its 27th year, the Deloitte Technology Fast 500 provides a ranking of the fastest-growing technology, media, telecommunications, life sciences, fintech and energy tech companies – both public and private – in North America. Technology Fast 500 award winners are selected based on percentage fiscal year revenue growth from 2017 to 2020.

In order to be eligible for Technology Fast 500 recognition, companies must own proprietary intellectual property or technology that is sold to customers in products that contribute to a majority of the company’s operating revenues. Companies must have base-year operating revenues of at least US$50,000 and current-year operating revenues of at least US$5 million. Additionally, companies must be in business for a minimum of four years and be headquartered within North America.

About Deloitte
Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member firms and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as “Deloitte Global”) does not provide services to clients. In the United States, Deloitte refers to one or more of the US member firms of DTTL, their related entities that operate using the “Deloitte” name in the United States and their respective affiliates. Certain services may not be available to attest clients under the rules and regulations of public accounting. Please see www.deloitte.com/about to learn more about our global network of member firms.

Media Contact
Natalie Beaulieu
Senior Public Relations Manager, Seismic
nbeaulieu@seismic.com 

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Seismic’s Fall Release arrives as the B2B selling environment continues to become more complex. On average, there are 27 interactions between the seller and buyer, with 11 people influencing the buying decision, according to Forrester. Seismic’s latest platform enhancements focus on helping sellers accelerate deals in spite of this increased complexity. Moreover, go-to-market teams can continue to use these rooms as the relationship with the client evolves – from onboarding to ongoing account management – keeping all of the people, content and context in the same persistent place.

“The next wave of enablement includes connecting with buyers where, when and how they want to engage, and providing immersive, personalised buyer experiences. Digital Sales Rooms serve as a key component of that promise by delivering easy access to all relevant information in one place,” said Doug Winter, co-founder and CEO, Seismic. “Seismic’s comprehensive enablement platform enables sellers to effectively engage with buyers at the right time and place across every channel – from social media to email, SMS, Interactive Content and now the ability to collaborate in digital sales rooms.”

Now available to Seismic customers, Digital Sales Rooms support two-way communication where sellers and buyers can comment, tag, pose questions and use emoji reactions to collaborate throughout a deal cycle and beyond. The new feature builds on Seismic’s existing set of engagement capabilities, including SMS and dynamic email templates that enable go-to-market teams to engage with prospects and customers wherever they are, all while tracking the analytics sellers know and love from sharing content through Seismic.

“The new Digital Sales Rooms by Seismic serve as an engagement nexus between our sellers and our customers,” said Matt Bennett, Director of Revenue Acceleration, PROS. “It’s a much more effective and innovative way to build on the conversation throughout the buying process from one central location, and stand out to the buyer.”

Seismic’s Fall 2021 Release follows its acquisition of Lessonly, the training and coaching solution now available as Lessonly by Seismic. The acquisition added native training and coaching capabilities to Seismic, delivering the most comprehensive and powerful enablement platform on the market.

Seismic integration with HubSpot CRM
Launching in time for this week’s INBOUND 2021 event, Seismic’s integration with HubSpot CRM surfaces smart content recommendations and targeted playbooks leveraging data from HubSpot and Seismic, leading to more personalised interactions with customers. Seismic is one of the only sales enablement platforms with an out-of-the-box integration for HubSpot CRM.

INBOUND 2021 attendees can visit Seismic’s virtual booth to learn more about the new integration or visit the Seismic page on HubSpot’s Marketplace. To learn more about Seismic’s Fall Release, visit the Blog and find more resources on the new rules of buyer engagement on Seismic’s website.

About Seismic
Seismic is the global leader in enablement, helping make sales teams better by becoming more productive and engaging with buyers in a compelling way. Seismic’s platform provides continuous guidance to improve behaviour, content, and skills to win more deals and deliver better experiences. Nearly 2,000 organisations including IBM and American Express have made Seismic their enablement platform of choice. Seismic integrates with business-critical platforms including Microsoft, Salesforce, Google and Adobe. Seismic is headquartered in San Diego, with offices across North America, Europe and Australia.

To learn more, visit Seismic.com and follow us on LinkedIn, Twitter and Instagram.

Media Contact
Natalie Beaulieu
Senior Public Relations Manager, Seismic
nbeaulieu@seismic.com  

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