Take a look at all of the logos that make up the 2023 sales technology landscape. There are more than 1,000 sales-specific tools on the market today that span 50+ categories, all with the same goal: Help sellers close more deals.  It’s a double-edged sword to have this many options. Yes, there’s a solution for […]

To put it simply, sales enablement is a game changer. Just about anyone who knows what a sales enablement platform delivers — higher revenue, greater employee retention, enhanced productivity, and more — would agree with that statement.  Getting senior leadership to sign off on investing in sales enablement, however, is another story. You’re not only […]

This post was written with contributions from Henry Davey, Ahmed Hassan, Jane Pan, Paul Parker, and Anita Sharma – members of Seismic’s award-winning Professional Services team.  Selling has become more challenging than ever before, making it far from an easy task in today’s B2B market. With easy access to research, modern buyers are more informed […]

In March of 2021, we were one year into the pandemic and most businesses were still adapting to the new normal. Buyers were more informed than ever before and they increasingly engaged across digital channels.  At the time, according to McKinsey, 75% of buyers preferred digital interactions and planned to continue doing business that way […]

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Historically, sellers relied on traditional selling approaches, focusing on a transaction rather than a buyer’s unique needs. But, in today’s complex and competitive market buyers are better informed and less receptive to aggressive sales tactics. Instead, they want meaningful connections and authentic interactions with sellers who genuinely understand their needs. To succeed, sellers need a […]

Women’s History Month is an opportunity for us to recognize the achievements and contributions of women to society. This March, our women’s Community of Belonging (CoB), Seismic Sisters, hosted events for other CoB members and the broader organization to celebrate together.  Seismic Sisters is dedicated to the advancement and professional growth of women and advocating […]

Seismic is committed to embedding diversity, equity, and inclusion (DEI) into how we operate and attract, develop, and retain talent. We’ve made significant progress over the years; specifically, in FY2022 we invested in our DEI team, introduced Communities of Belonging (CoBs), and published our first Global DEI Report. In keeping with the spirit of transparency […]

Setting and achieving sales goals is critical for any sales team, especially during periods of economic uncertainty. When times are challenging, efficient operations are a must. By creating clear goals, managers can get sellers on the same page, making it easier to measure performance and, of course, hit your sales targets. The good news is, […]

Once upon a time, a sales team was using AI to help them with their sales enablement. They were impressed with the AI’s ability to analyze data, predict sales trends, and even generate reports. One day, the sales team decided to let the AI take the lead on an important pitch. The AI confidently walked […]

For Chinese and some Asian communities around the world, the Lunar New Year is the most important and festive holiday of the year. Through centuries of China’s agrarian tradition, this was the one period when farmers could rest from their work in the fields. Family members from near and far would travel to be with […]

Here are 5 tips for building a business case and gaining buy-in for sales enablement