Many GTM teams already rely on sales enablement software. The recent increase in its use isn’t just because more organizations are adopting new technology; it’s also about how enablement leaders are using modern tools to lead change, scale proven methods, and revolutionize training. That’s why for enablement leaders, investing in enablement technology isn’t just a matter of convenience — it’s a strategic necessity.  

To better understand the critical role enablement technology plays in empowering GTM teams across the globe, Seismic recently surveyed nearly 2,000 managers and senior leadership figures across GTM roles. The aim was to delve into their enablement strategies, the effectiveness of those strategies, the obstacles they face, and their GTM approaches. 

The study revealed that 92% of enablement tech users believe the desire for strategic, effective enablement will increase over the next 5 years, with 49% predicting a significant increase.  

Read on to understand the importance of sales enablement solutions and why this strategic investment is critical for driving growth, enhancing competitiveness, and ensuring long-term sustainability. 

Why enablement technology matters 

Enablement technology empowers organizations to drive impactful customer engagement and prospect interactions. According to our study, increasing revenue, boosting customer satisfaction, optimizing operations, improving marketing and sales alignment, and increasing client retention are just some of the ways respondents say enablement technology helps their organizations. In fact, 82% of respondents estimate that enablement tools will help their company exceed its revenue targets in 2024. 

Part of the reason that it’s possible to achieve the business outcomes noted above is because enablement technology is great at enhancing the efficiency of GTM teams. On average, it saves respondents 12 hours per week, enabling teams to trade administrative work for higher value activities. Beyond streamlining processes, the adoption of enablement technology holds profound implications for employee retention and organizational competitiveness. Respondents feel so strongly about the necessity of enablement technology that 52% of enablement tech users say they simply wouldn’t work for a company without these tools. 

Who uses sales enablement tools? 

Once primarily utilized by sales teams, sales enablement technology now encompasses other GTM functions like customer success and marketing, reflecting its growing importance across customer-facing and revenue-generating teams. According to our study, 6 in 10 enablement users say that their company’s sales team uses enablement tech, while 58% report that marketing uses enablement tech and 53% say that enablement tech is used by customer success teams. 

When asked if the desire for strategic, effective enablement has increased over the last 3 to 5 years, 9 in 10 sales enablement tool users say yes — with 38% reporting a significant increase.  

The case for investment 

The study revealed that enablement spend is on the upswing: 58% of respondents say that their company plans to increase their investment in enablement technology in 2024. Notably, those who already use enablement technology and know its benefits were 75% more likely to say this. Sales leaders were 34% more likely than average to report an increase in spending. 

Investing in enablement technology isn’t just about staying ahead; it’s about securing your organization’s future resilience and competitiveness. A staggering 83% of those planning to increase or retain investment agree that enablement technology is integral to weathering difficult economic times. This speaks volumes about the perceived value of sales enablement tools.  

And the repercussions of neglecting this investment are real — with 36% of respondents considering leaving their organization due to inadequate tools, putting organizations at risk for attrition and diminished GTM performance.  

The promise of AI and outlook 

Recent advances around generative AI have the potential to transform digital sales enablement. In fact, 92% of respondents who plan to increase investment in enablement tech plan to do so because of the promise of AI. Today, AI is already transforming and simplifying enablement workflows, saving humans hours of administrative time by assuming repetitive, manual tasks.  

As generative AI continues to evolve, organizations can expect to improve data-driven decision-making, better understand customers, and deliver the personalized interactions that buyers crave. Investing in AI-powered enablement technology positions organizations to thrive in the future by driving innovation, streamlining operations, and delivering a superior customer experience. 

It’s time for Generation Enablement 

Today’s GTM teams are not just adopting sales enablement software — they’re  harnessing it to drive transformational change across the business. They’re not defined by their age, but by their outsized impact on GTM strategy, behaviors, and results. At Seismic, we’re calling this Generation Enablement, or Gen E for short.  

The Seismic Enablement Cloud^TM is designed to help GTM teams break down silos across departments and generations to help them perform their best and drive revenue growth.  

To learn more about Gen E and the results of our study, download the report here.  

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Chief Revenue Officers (CROs), who are at the heart of Gen E, are tasked with everything from revenue growth to developing and aligning teams. As such, revenue enablement technology and the enablement teams that deploy it are integral parts of every CRO’s toolkit. 

Enablement technology is important to CROs because it helps improve sales productivity and performance, streamline revenue operations, and enable revenue growth. But don’t just take our word for it.  

According to our latest research, sales executives (CSO, CRO, and VP of Sales respondents) were 34% more likely than average to report an increase in enablement investment. Sales enablement technology can help CROs align marketing and sales teams, and provide sellers with the right resources, content, processes, and technology needed to engage effectively with prospects and customers throughout the buyer’s journey. 

In our previous post, we shared highlights from Seismic’s latest report, Generation Enablement Report: The Rise of Enablement’s Influence. In this article, we’ll dive into how and why revenue-generating teams depend on enablement technology and revenue enablement strategies to unlock growth. 

Enablement technology increases revenue

One of the major findings from the research is that enablement tools, including revenue enablement platforms, are no longer just for sales — they’re widely embraced by broader revenue-generating teams. Customer-facing, go-to-market (GTM) teams use the productivity gains from enablement technology to shift their focus to revenue-generating activities.  

The impact is visible at a high level. Thirty five percent of respondents who use enablement tech reported that their tools help them increase revenue. There are several likely factors that contribute to this outcome — particularly having more time to spend with customers.  

When sellers aren’t bogged down searching for content, they have more time to spend with customers and prospects. According to our research, 91% of enablement users said that the tech helps them provide a better customer experience. This is significant, as users were also 14% more likely than non-users to say their company achieved its client retention goals in 2023. It’s simple to make the connection — enablement tools help customer-facing teams keep their clients happier — and happy customers buy more.  

Enablement technology helps sellers focus on revenue generation 

Seller productivity is one of the greatest benefits of enablement technology. When sellers spend valuable time searching for content or building decks, they’re left with less time to build relationships and focus on moving deals through the funnel. With enablement technology, users save 12 hours per week.  

These time-savings lead to high-value activities. Our survey found that 86% of those who use enablement technology say that it frees up time to focus on revenue-generating activities. On the other hand, 26% of non-users struggle with wasting time on administrative tasks.  

Meet and exceed your revenue targets with Seismic 

The Seismic Enablement Cloud is purpose-built for CROs and their teams to reach their revenue goals. Equipped with everything from learning and coaching capabilities to strategy and planning assistance, our AI-powered enablement platform is designed to help teams ignite growth. If you’d like to see how your team can use Seismic to increase productivity and hit revenue goals, get a demo today.  

Or, maybe you want to dive into more of the numbers. If so, we’ve got you covered. In Generation Enablement Report: The Rise of Enablement’s Influence, we cover everything from enablement tools and their effect on employee retention to technology adoption trends across generations. You can learn about this and more when you download the report today.  

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With the ability to leverage data and insights, provide continuous learning and coaching, and streamline communication, enablement is a top priority for companies in 2024 and beyond.

Over the past decade, change agents have relied on enablement technology to break down silos and build bridges across functions to ensure their GTM teams perform at a high level.  We wanted to know why, so we recently surveyed nearly 2,000 GTM leaders – spanning four generations and multiple industries around the world – to understand the growing influence of enablement.

In the Generation Enablement Report: The Rise of Enablement’s Influence, you’ll find research on everything from the outcomes for users and non-users, to adoption challenges, and more.

If you’re ready to dive into the full report, you can download it here. If you’re not yet sure, this post highlights a few insights from the report, and you can always download it in full after you’re done here.

Who uses enablement tools?

The simple truth is that enablement technology is as popular as ever. In the survey, 82% of respondents reported using enablement technology to achieve a variety of goals – everything from revenue generation to customer satisfaction and operational excellence.

Perhaps most interesting is that at least 75% of each generation – from Baby Boomers to Gen Z – use enablement technology at work. With 84% of Gen X and Millennial respondents reporting they use enablement technology, the future workforce is already familiar with enablement software.

Additionally, respondents across a variety of functions reported using enablement technology. 97% of companies use enablement technology across multiple departments, while 3% only use it with one team. The survey also found that 58% of marketers and 53% of customer success teams use enablement technology, demonstrating the growth of enablement tools beyond sales departments.

The difference between the haves and have-nots

Several respondents reported using enablement tools to support their sales enablement strategy. And, for those who use sales enablement tools, 97% say it makes their jobs easier. Another 93% say it makes them more productive. It would seem that the “haves” have reaped the benefits of sales enablement.

Now, let’s look at the “have-nots.” In the report, non-users felt that they wasted time on administrative tasks, while also feeling left in the dark. For example, 78% of non-users stated that they lack visibility into the progress of training and onboarding, while 75% responded that they lack visibility into team processes. And, most significantly, 73% of non-users responded that they struggle to help their teams achieve goals and/or serve their customers.

The future of sales enablement programs 

Generation Enablement will only continue to increase momentum in 2024 and beyond. With the promise of efficiency, revenue generation, and productivity gains from artificial intelligence (AI), most respondents noted that their organizations will increase their investments in enablement tools.  

Respondents also shared several reasons for increasing their investment in enablement technology. One of the biggest drivers: employee recruitment and retention. In fact, 76% of respondents believe their tools would help them attract new talent this year. 80% of those who plan to increase or maintain their investment believe their enablement tools will help them retain more employees.  

Some of the advancements within sales enablement platforms – namely AI – provide the basis for increased investment in these tools. According to report findings, 92% of respondents who plan to increase their investment in enablement tech plan to do so because of AI capabilities. Additionally, 79% of respondents said that AI-powered technology boosts productivity in the workplace.  

Sidenote: AI is a hot topic, even in sales enablement processes. If you’d like to learn more about how your peers use AI in their enablement strategy, download our report, The State of AI in Enablement.  

Are you ready to be part of Generation E? 

This is just a taste of what respondents shared in “The Rise of Enablement’s Influence.” To learn why new tech makes some colleagues feel uneasy or why adoption is a nagging issue, download the full report today! 

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Let’s get started by looking at how sellers spend their time. The truth is, the majority of their time isn’t spent selling. Shocking! According to the LinkedIn State of Sales Report 2022, sellers only spend a quarter of their time selling. The rest of their time is spent performing a variety of other tasks, including internal meetings, training, administrative duties, and updating their CRM. 

If you’re anything like me, maybe you’re still surprised that sellers only spend 27% of their time selling. I thought the gig was all smiles and dials – turns out I was wrong. Fortunately, our research has shown that one tool can help sellers save up to 15 hours a week: sales enablement software. 

Now, hear me out. We wouldn’t just say that because we’re the leader in sales enablement. The numbers actually bear it out. In the 2023 Value of Enablement Report – a multinational survey of more than 1,200 professionals in sales, enablement, and customer service – respondents overwhelmingly stated that their sales enablement platform saves them time. 

In this post, we’ll see how go-to-market (GTM) professionals use sales enablement to operate efficiently. Let’s get to it!

How sales enablement platforms save time

Sales enablement saves practitioners 15 hours per week. That’s nearly two complete business days. While the time savings are great, what’s even more impressive is what survey respondents are able to do with their time. According to the report, 83% of respondents who use sales enablement software stated that they have more time to focus on revenue-generating activities. 

But sales enablement technology saves time on a variety of activities. According to the survey, 52% of respondents say that sales enablement software helps them save time on finding metrics for planning and forecasting. The benefits also extend to sales enablement training. 48% of respondents say that sales enablement tech saves time on organizing requests and addressing training gaps. Another 47% of respondents noted that sales enablement tools save them time locating information. 

Time savings can have a great impact on employee morale. Think about it – when sellers can easily and quickly find content or access training, they can feel confident that they’re better prepared for client interactions. But, that’s not always the case in organizations that don’t use sales enablement technology. The survey found that 91% of respondents who don’t use sales enablement tools not only spend more time looking for content, but the time they spend on non-revenue generating activities also affects their morale. It also negatively affects their wallets. 67% of respondents who didn’t have access to the correct content said that spending time on non-revenue generating activities affects their income. 

Smarter enablement leads to better outcomes.

We believe that when organizations practice smart enablement, great things will happen. And organizations that currently use sales enablement technology tend to agree. Even as budgets tighten, 71% of respondents say that their company plans to increase its investment in enablement technology in 2023.

Organizations that plan to maintain or increase their investment in sales enablement technology do so because of the impact it has on their employees. We won’t share exact numbers here – we’ve got to save some of the best findings for the report, which you can download here. But, on a serious note, organizations that use sales enablement technology believe that their solution helps with both client and employee retention. 

How Seismic can help

The Seismic Enablement Cloud is purpose-built to help organizations weather difficult times by operating more efficiently. If you find that your sellers are only spending a quarter of their time focused on revenue-generating activities, or if you’d like to help them save 15 hours per week, we can help. We’ve helped thousands of customers like Salesloft achieve 35% higher win rates by delivering sales enablement content to customers through Seismic. 

If you’d like to learn more about how organizations extract value from their sales enablement solution, download Kick Go-to-Market Chaos to the Curb.

The post How sales enablement saves you time appeared first on Seismic.

With this reality in mind, Seismic commissioned a study to better understand the value of sales enablement tools. The Seismic 2023 Value of Enablement Report sampled more than 1,200 full-time sales, enablement, and customer success professionals in managerial and leadership roles throughout the United States and Europe. The report found that sales enablement technology is exceedingly popular, with 82% of respondents saying they use it on the job.

It would be easy for us to say that sales enablement makes practitioners’ jobs easier. However, that statement is much more impactful when numbers bear it out. Perhaps, what’s even more interesting is the feedback we received from organizations that don’t use sales enablement solutions. 

That’s where we’d like to start in this post. We’ll share some of the study’s highlights and outline the experiences of the “haves” and the “have-nots.”

Those who have sales enablement technology

Let’s start with a simple question: does enablement technology make work easier? The short answer is a resounding yes. 99% of respondents who use sales enablement platforms said that it makes their job easier. 

A variety of considerations factored into this claim. As sellers become increasingly responsible for ambitious sales targets, every minute of their workday is more valuable. Any tool that gives them an advantage, or saves time, has a significant impact on their outcomes. 80% of respondents who use enablement technology stated that it frees up time to focus on revenue-generating activities. Furthermore, they reported that it saves them 15 hours per week. That’s nearly two workdays that can be spent interacting with and responding to customer needs instead – not searching for or updating content. 

Enablement technology’s ability to save users time creates opportunities in other areas, too. Not only does enablement software give go-to-market (GTM) teams more time to prioritize client-facing activities, it ensures that they feel more prepared and knowledgeable. When users have the content and resources they need at their fingertips, it’s easy to feel empowered. In fact, 97% of respondents who said enablement technology gave them quick access to content, information, or coaching believed they were able to speak to clients from a more informed perspective. And 68% of respondents said that having quick access to information and content prevents them from second-guessing themselves. 

The enablement have-nots

While respondents who don’t use enablement technology didn’t explicitly say that their lack of access made their jobs more difficult, the numbers said it for them. Their responses indicated that not using enablement technology had negative impacts on their bottom line. Of those who do not use sales enablement tools, 36% said their company struggles with increasing client retention. 

Sales enablement platforms with built-in learning, training, and coaching capabilities are vital to sales acceleration. When organizations onboard reps faster, the sooner they can win new business and have an impact on revenue generation. The inverse can prove consequential. 88% of respondents whose organizations struggle with onboarding agreed that poor onboarding disrupted company operations. These disruptions result in opportunities lost and can stunt a company’s growth. 

Organizations without a sales enablement strategy face challenges that go beyond training and coaching. Once GTM hires are onboarded, poor access to content poses an additional challenge to customer-facing roles. Comparatively, sellers who work for organizations with streamlined access to content felt more prepared and confident going into their customer interactions. On the other hand, 97% of those who didn’t use enablement technology said they were often (19%) or sometimes (78%) unable to locate the content they needed. Of those respondents, 91% said this makes them feel less productive. 

The value of a sales enablement program

The findings in the report indicate that the value of sales enablement can’t be understated. In organizations with a sales enablement team and technology, sellers feel supported and well-equipped to do their jobs. We couldn’t agree more. 

Again, we could tell you ourselves why we believe a sales enablement platform is a sound strategic investment, but we won’t. Instead, we invite you to see for yourself. If you’d like to learn more about why enablement is valuable – both in times of economic uncertainty and abundance – check out  The Seismic 2023 Value of Enablement Report. 

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Seismic’s Winter 2024 Release strengthens Aura Copilot with new tools to help enablement professionals work more efficiently in their roles. 

Save time with AI Page Builder 

AI Page Builder gives enablement teams a highly intelligent assistant to simplify page creation in Seismic. An activity that previously took several hours to produce great content for go-to-market (GTM) teams can now be completed in an hour or less. Users can sit back while Aura Copilot builds a page in minutes and then make edits to ensure it meets specific needs.  

Content creators are always multi-tasking and we’ve added auto-save capabilities to Page to help content builders save their work. If a user closes a page or leaves their browser, their content updates are saved in real-time to ensure their work is available the next time a user accesses Seismic. 

Find what you need in Seismic, faster 

We’ve made it easier and faster for sellers to find what they need in Seismic. With Quick Access Search, when a seller is searching for something, they will be presented with a history of their searches that will give access to previously searched or access documents. Sellers will have type-ahead functionality, similar to web search engines – that, as they type, suggested content and pages will be presenting in their search results. 

Control content permissions in Seismic Library 

Upgrades to content access permissions and notifications increase flexibility and control to streamline and accelerate content management at scale. Administrators have access to improved audit trails to view how, when, and by whom content is accessed.  

Enablers can also keep tabs on content expirations. Improved in-app and email notifications ensure that users are aware of content expiration. Flexible notifications give users the ability to delegate content for updates in Enablement Planner or update directly.  

Scale and create digital sales rooms faster 

Empower sellers with a repeatable, scalable, and collaborative way to produce and manage DSRs with marketing-created templates (available now) and ownership transfer (Early Access).  

Expand on the power of Seismic for Meetings 

The Winter Release updates enable users to share meeting recordings – alongside the content presented – directly to a DSR in just a few clicks. Meeting attendees can revisit what happened in a meeting along with key follow-up items.  

Sales reps can now prepare for meetings by previewing meeting sessions ahead of time. This update empowers sellers to make presentations more effective through practice runs that preview their presentation playlists.  

Using the power of generative AI, enablement teams can identify how specific topics, keywords, and questions resonate with customers to make improvements for objections, deal discussions, and discovery.  

See the latest features and updates in action 

Want to see our Winter ‘24 Release for yourself? Get a demo today! 

If you’d like to learn about how Seismic customers are using the Enablement Cloud to drive better outcomes, download our latest eBook, “Making the Case for Enablement.” 

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In this piece, we’ll explore sales enablement ideas to enhance your impact on the business, your sellers’ careers, and your success as an enablement practitioner.

Without further ado, here are five innovative strategies to help your team thrive in 2024.

1. Leverage AI to drive efficiency

AI was all the rage in 2023, and rightfully so. Utilizing AI is one of many sales enablement best practices, but practically speaking, how can enablement leaders use AI to improve the quality of their work and ultimately grow their business? 

We’ve discovered that AI can assist enablement leaders in many ways, for instance:

• AI for prospecting analyzes historical data and prioritizes high-converting leads.
• Conversational AI in sales, such as AI chatbots, monitors prospect questions 24/7.
• AI forecasting detects trends and patterns for more accurate predictions of what deals will close and when.
• Generative AI saves sellers time by automating sales email creation, meeting scheduling, and outreach personalization. 

Going into the new year, many enablement teams will take advantage of AI. In fact, according to The State of AI in Enablement Report, nearly 9 out of 10 respondents shared that their organizations plan to make further investments in enablement technology in 2024. 

If 2023 was the year of talking about how to use AI, 2024 will be the year of using AI and discovering where it makes the biggest splash for your GTM organization.

2. Optimize your tech stack

New year, new budget. Whether your budget grew, shrunk, or stayed the same as last year, it’s never a bad idea to look for ways to optimize your budget and tech stack. Sales enablement tools offer advantages like improved efficiency, streamlined workflows, lower operational costs, and much more. 

The right tools empower sellers to access relevant sales enablement materials so they can close deals more quickly, receive training to improve their skills, and get feedback to meet targets.

Optimizing your tech stack will keep you ahead of the game and ensure you’re providing customers with the most advanced and impressive experience possible. 

Pro tip: Consolidate your revenue tech stack with one comprehensive platform rather than purchasing half a dozen different point solutions.

3. Lean into revenue enablement 

In 2024, it’s crucial to align all of your revenue-focused teams — marketing, sales, and customer success — to ensure consistent messaging throughout the buyer journey, a concept known as revenue enablement. 

Unlike a sales enablement strategy that solely concentrates on the sales team, revenue enablement strategically provides revenue-generating support at every stage of the sales process.

The State of AI Enablement Report reinforces this approach: 83% of respondents agree that integrating artificial intelligence (AI) into their larger go-to-market (GTM) strategy would lead to revenue growth. 

This data proves how important it is to lean on AI tech and prioritize solutions that enhance rather than detract from team alignment. If your organization struggles to deliver a smooth, unified customer experience from the first call to customer renewal, it’s time to shift your focus from sales enablement to revenue enablement. 

In short, when all client-facing teams collaborate, they create better net-new deals and set themselves up for happy customers that renew and expand.

4. Level up your training methods

In today’s diverse workforce, in-person or live training methods are no longer efficient ways to ramp or continuously train your team members. If you aren’t offering online, on-demand training for your revenue teams, one of your sales enablement goals should be to level up your training efforts.

Seismic Learning is a great way to make this goal a reality. Seismic Learning gives teams interactive, real-time access to top-notch online lessons, certifications, and learning paths. With our solution, you can: 

• Ramp reps quickly
• Hone skills systematically
• Reach goals more often 

Your sales reps want (and expect) their training to be engaging. Bite-sized lessons that feature elements like videos, role-plays, and quizzes are top-notch training formats for sellers — watch this video to find out why.

5. Offer dynamic content recommendations

It’s 2024 and sellers know that generic content won’t catch their buyers’ eyes, and loosely personalized content won’t cut it either. As an enablement leader, strive to automate content production and empower sellers to send their buyers a library of useful, hyper-personalized resources and content. 

What does the best-case scenario of this look like? Imagine if you could automatically personalize a deal-stage-relevant piece of sales enablement content with total personalization based on that prospect’s CRM data, industry, deal history, and more. 

With Seismic Content, it’s possible to do all of this — and more. You can suggest relevant sales content — at scale — to your sellers, so they can send their prospects and customers materials that are entirely based on their customer profiles, industries, historical interactions, and specific stages of their buying journeys. 

Modern revenue enablement teams are already doing this. Will you join them in 2024? 

Ready to make some positive changes in 2024?

Feel free to try these five revenue enablement ideas, or use them as inspiration to generate new ways to unite your GTM organization and grow your business in 2024 and beyond.

Keep in mind that you don’t have to do this work alone. Partner with your team internally, and consider introducing yourself to Seismic. Our team would love to share more information with you about our platform, and our Seismic Professional Services team is at the ready if you decide you’d like a strategic hand in turning these ideas into a reality.

FAQs about sales enablement trends

How does AI specifically impact and benefit sales enablement teams?  

AI impacts sales enablement teams by improving efficiency and effectiveness in tasks like prioritizing leads, monitoring prospect questions, accurate forecasting, and automating time-consuming activities such as email creation and meeting scheduling. 

What are the key advantages of optimizing the tech stack in sales enablement?

Optimizing the tech stack enhances efficiency, streamlines workflows, reduces operational costs, and improves experiences for sellers through a unified platform. If you’re ready to stack the tech in your favor and experience more ROI, check out this ebook. 

What distinguishes revenue enablement from traditional sales enablement, and why is it crucial in 2024?

Revenue enablement goes beyond traditional sales enablement by strategically supporting revenue generation at every stage of the sales process. Aligning marketing, sales, and customer success teams in 2024 ensures a consistent customer journey and can have a greater impact on revenue growth. 

The post 5 innovative sales enablement ideas to try in 2024 appeared first on Seismic.

For that reason, Seismic is excited to announce Fund Report Orchestrator, our latest software solution, purpose-built for planning, authoring, workflow, and approval workflows.

With Fund Report Orchestrator, teams can unify and streamline processes associated with fact sheet, commentary, pitchbook, and quarterly investment report production. This allows firms to best support the growing complexity of offering a wider range of product types and address the needs of their clients without compromising accuracy or quality.

Fund Report Orchestrator helps asset management marketing teams simplify the creation and reuse of qualitative content – bios, disclosures, and portfolio manager insights across the materials they produce. It also provides marketing leaders and managers with a better way to plan and manage the complexity associated with month-end and quarter-end production. This allows firms to decrease the time spent producing content and support expanded product offerings. Let’s take a closer look at some of the features and benefits.

Content personalization and automation at scale

Investors of all types – individuals, advisors, home office due diligence teams, and institutional investors, are looking to their asset management providers to offer customized product and market updates based on their specific requirements​.

Seismic LiveDocs is a key component of Fund Report Orchestrator, and it gives asset management firms the ability to personalize and automate content. Content personalization capabilities help firms provide their clients with targeted information. Automation helps marketing teams become more efficient at scale. Instead of creating many pieces of personalized content, content automation removes manual workflows by integrating client-specific data into outbound materials. Customers can produce targeted content through quick assembly, reusable components, and dynamic templates while streamlining the mass production of materials – even those that require data integrations.

Accelerate authoring and approval workflows

When multiple team members are involved in creating commentary, coordinating efforts and maintaining version is a challenge. This can lead to content inconsistencies, delayed approvals, and difficulty tracking changes.

Fund Report Orchestrator uses Seismic LiveDocs technology to develop structured forms that authors can use to create text, images, or data as custom content. Once individual content components are complete, they can be assembled in a template for faster editing.

Additionally, approval workflows create bottlenecks when content exists in a variety of formats. In addition to content automation capabilities, Fund Report Orchestrator incorporates Seismic’s strategy and planning tools to simplify approvals. Once content updates have been previewed, authors can send content to approvers for review.

Ensure quality and compliance

Compliance is the cornerstone of Seismic’s solutions for the financial services industry. When it comes to creating commentary or fund reports, ensuring that all content meets compliance requirements can be a cumbersome and time-sensitive process.

Fund Report Orchestrator simplifies the compliance review process by streamlining approvals across authors and contributors. Rather than waiting for a completed document to be reviewed, compliance teams can approve individual content components before an asset is finalized.

Scale success with Essential Services

Fund Report Orchestrator includes access to Essential Services provided by Seismic’s award-winning Professional Services team. Seismic Professional Services leads configuration, implementation, and training – helping customers shape optimized report production processes and making way for immediate value, as well as widespread solution adoption.

Essential Services partners with your firm every step of the way so customers can focus on strategy and process. Our Services teams are experts on the FRO solution, and have a deep understanding of what is most valuable for the customer at each phase. This solution will be tailored to the way you do business – we set up content, data and workflows in FRO to meet your particular needs. And, as is standard with all Seismic solutions, our teams are committed to regular enhancements and other valuable solution updates.

Fund Report Orchestrator is available today

More than 400 financial services firms, including 22 of the top 25 asset management companies, globally, already use Seismic to personalize content for their clients. And, as an organization, we’re committed to finding new ways to help firms accelerate productivity and build stronger client relationships.

Fund Report Orchestrator is purpose-built to help asset management firms simplify complexity when it comes to end-of-month and quarterly content. If you’d like to learn more, please get a demo today.

The post Introducing Fund Report Orchestrator: A new way to unify and simplify content creation for asset managers appeared first on Seismic.

Today, we’re excited to introduce the latest innovation to the Seismic product family, Seismic for Meetings. Seismic for Meetings is a major product innovation that will power better customer experiences by ensuring sales teams can more effectively prepare, present, and follow up on every meeting to accelerate and win more deals. Intelligent insights also help drive stronger content and training programs for enablement.

Meetings are the make-or-break moments in sales cycles but, oftentimes, they’re the least visible stage of the buyer journey. Go-to-market (GTM) organizations spend countless hours creating and optimizing content, training and coaching sellers, and preparing for meetings, only to receive anecdotal feedback about how a meeting went. 

Seismic for Meetings is purpose-built to bridge this gap in the sales cycle. Sellers can use meetings as a single location to personalize, present, and follow up with their clients. From preparing and personalizing content to being fully present in meetings and sharing additional materials after a call, Seismic for Meetings helps sellers make it happen — all with a single tool. 

Seismic for Meetings is also designed with enablement and marketing teams in mind. Because AI is woven into the fabric of Seismic for Meetings, these teams can see exactly how content performs with buyers and whether enablement efforts translate into behavior changes. This creates opportunities to optimize content and personalize coaching experiences where needed. 

Close the content visibility gap with Meeting Insights

Seismic for Meetings gives enablers, sellers, and marketers end-to-end visibility into the performance of enablement efforts, content, and rep performance. With automated meeting summaries, marketing and enablement teams can reliably see exactly how their content resonates with buyers. AI-generated insights provide detailed information about how content and sellers perform down to slide-level analytics. 

Enablers and marketers can use this new layer of visibility to measure and improve content performance. Seismic for Meetings gives these teams the ability to track specific keywords, topics, and questions asked during meetings to understand content ROI. For example, if several customers across multiple meetings have questions about a product capabilities slide, marketers can modify the slide to improve for clarity. 

Increased visibility into seller activity gives enablers opportunities to identify training gaps and opportunities. With the ability to monitor meetings for the use of specific keywords, enablement teams can understand with granularity how effectively sellers articulate products, competitors, and value propositions. Access to critical AI-generated insights ensures that enablers can identify and scale the language used by high-performers, as well as identify training opportunities for their peers. 

Seamlessly present slides with Playlists

One of the most important things a seller can do is be present during a meeting, but it’s difficult to present, converse, take notes, answer questions, and handle a changing conversation, especially in a virtual meeting. Seismic for Meetings enables sellers to prepare for meetings within Seismic using tools like Guided Assembly or from wherever they work, create playlists of content, and ultimately host distraction-free meetings. No more note-taking or shuffling between decks. Simply you and your customers, just as it should be. 

Playlists give sellers the ability to organize individual slides or different decks they plan to share during a client meeting. With playlists, sellers can seamlessly transition to a new deck without having to go back and forth between different presentations. This ensures that sellers can deliver impactful, distraction-free meetings. Once you’ve wrapped up your call, Seismic for Meetings automatically creates a recording, transcript, and summary complete with action items.

Make the most of every meeting with Seismic for Meetings

The addition of Seismic for Meetings gives our customers the most comprehensive end-to-end visibility of buyer engagement touchpoints​. We’re excited that Seismic for Meetings is one of the first products to provide intelligent insights and detailed content data such as slide-level analytics. We look forward to our customers leveraging this innovation to drive smarter content, and enablement, and ultimately, accelerate and win more deals. 

If you’re interested in learning more about Seismic for Meetings, get a demo.

The post Introducing Seismic for Meetings appeared first on Seismic.

Artificial intelligence has evolved significantly since 2015. While the rapid growth of generative AI has increased excitement around its potential, many organizations are unsure of how and where to start. Our recent study, The State of AI in Enablement: 2023 Report, found that 50% of respondents are currently using AI in their enablement processes, and most (82%) of those same respondents would like to deploy more AI-powered solutions for their teams within the next 12 months. 

As organizations navigate the opportunities created by generative AI, Seismic is committed to our continued role as the leader in AI-powered enablement. Generative AI will ​transform how companies go to market​, significantly improving both efficiency and effectiveness​ and helping build the future faster​. Our Fall ‘23 Release leverages generative AI to unlock visibility and streamline workflows that put teams on a path to win. Here’s what’s in store!

A new way to prepare, present, and follow up

Meetings are the make-or-break moments in sales cycles but, oftentimes, they’re the least visible stage of the buyer journey. Go-to-market (GTM) organizations spend countless hours creating and optimizing content, training and coaching sellers, and preparing for meetings, only to receive anecdotal feedback about how a meeting went. 

Seismic for Meetings is purpose-built to bridge this gap in the sales cycle. Sellers can use meetings as a single location to personalize, present, and follow up with their clients. From preparing and tailoring content to being fully present in meetings and sharing additional materials after a call, Seismic for Meetings helps sellers make it happen — all with a single tool. 

Seismic for Meetings is also designed with enablement and marketing teams in mind. Because AI is woven into the fabric of Seismic for Meetings, these teams can see exactly how content performs with buyers and whether enablement efforts translate into behavior changes. This creates opportunities to optimize content and target coaching experiences where needed. 

Generative AI layered into several new features

We’ve infused generative AI into several new feature updates to improve enablement efficiency and increase speed to market. The latest features include: 

Content Tagging: Speed up content creation by auto-tagging content properties and AI-generated content descriptions. 

Lesson Assistant: AI-powered learning content that can generate lessons, questions, and summaries based on a simple prompt.

Seismic Knowledge AI-generated Snippets: Drive GTM efficiency and enhance customer experiences by giving reps in-the-moment access to summary answers in the form of natural responses, using sources across all of your Seismic content

Quickly personalize presentations at scale

The latest update to Guided Assembly empowers users to personalize content at scale – no copying and pasting data from external sources. With Variables in Guided Assembly, when users update an element in one asset, it’s automatically updated everywhere where that component exists. Variables ensure that sellers have a worry-free way to always share up-to-date information. 

Streamline content production for asset management

With Fund Report Orchestrator, asset management firms can streamline and accelerate content production – without increasing headcount. Whether it’s the end of the month or quarter-end, asset managers can now unify the processes associated with producing commentaries, pitchbooks, quarterly investment reports, and fact sheets.

Fund Report Orchestrator helps asset management marketing teams simplify creation and reuse of qualitative content – bios, disclosures, and portfolio manager insights across the materials they produce. It also provides marketing leaders and managers with a better way to plan and manage the complexity associated with month-end and quarter-end production. This allows firms to decrease the time spent producing month-end and quarter-end content and support expanded product offerings.

Extend your workflows with the latest apps

Discover new ways to do more with Seismic. Seismic Exchange features the latest apps, integrations, and solutions designed to help your teams win new business and retain your most loyal customers. Easily select and install out-of-the-box integrations directly from Seismic Exchange. 

Have an app of your own? No problem. Software vendors can publish their own solutions to Seismic Exchange. 

Increase seller productivity with Seismic for Microsoft Sales Copilot

Seismic for Microsoft Sales Copilot helps sellers streamline post-meeting activities. The integration’s AI capabilities leverage buyer insights to automate email responses and identify the best content to share with buyers directly from Seismic Library. Seismic for Microsoft Copilot eliminates time-consuming tasks and increases productivity so sellers can spend their time where it matters most – with customers. 

See the latest capabilities in action

Want to see our Fall ‘23 Release for yourself? You’re in luck! Please request a demo!

If you’d like to learn more about the future of artificial intelligence in sales enablement, download a copy of The State of AI in Enablement: 2023 Report. 

The post Fall ‘23 Release: Fueling Seamless Experiences appeared first on Seismic.