A little more than a month ago, we announced the Seismic Enablement Cloud™, a unified platform to help go-to-market (GTM) teams get enablement right. Today, we’re announcing several new capabilities and product enhancements that will help teams continue to grow and scale.
When we launched the Enablement Cloud, we understood that digital-first and hybrid sales were here to stay. And the numbers bear it out – McKinsey recently conducted a survey of 2,500 sales organisations which found that 90% of buyers are willing to spend more than $50,000 in a single remote or digital self-service model.
Fewer and fewer buyers are opting for in-person meetings. Sellers who can engage and build relationships with buyers in digital channels will be best positioned to win new business.
In order to effectively connect with this new generation of digital-first and hybrid buyers, organisations need technology that enables their sellers to engage buyers in an omnichannel landscape. The latest innovation and updates within the Seismic Enablement Cloud empower organisations to do just that.
Read on to learn more about the latest features and capabilities!
What’s new and available today
As part of our Spring 2022 Release, there are several new features that are available today. These product enhancements provide sellers with new and updated capabilities that empower them to tailor their buyer engagement, data and analytics and skills development.
Buyer Engagement
Email Blast enhancements
Email Blast empowers sellers to engage their buyers at scale. Our new Simple Email Editor helps sellers quickly build and personalise emails and provides marketers with more flexibility in template formatting options. Now, sellers also have the ability to add inline images and gifs to every email, so they can stand out from the crowd and drive higher engagement.
LiveSocial integration
Sellers need to use a variety of channels to engage buyers – social media is one of the most important. Updates to Seismic LiveSocial enable users to share content to Social, SMS and other digital channels from a single location. Integrated reporting provides a holistic view of buyer engagement across channels, so you can make smarter, data-driven decisions and uncover more opportunities to engage.
Learning & Coaching
Automated coaching
Automated coaching supports managers by providing a real-time evaluation of practice sessions to sellers. This capability helps build high-performing teams through practice sessions that provide real-time feedback on filler word usage, keyword accuracy, speaking pace and more.
Enhanced data & analytics
The new training overview dashboard provides managers and enablement leaders with actionable insights on their teams’ training performance such as overdue lessons, average scores, grading statistics and responses to assessments. The dashboard allows them to quickly identify opportunities for further coaching and development and surfaces high performers.
Learning data via Snowflake
Combine data sources to gain deeper insights and a holistic view of your business. Enhancements to Seismic’s Snowflake integration help teams achieve greater flexibility in aligning learning data to unique business goals with a direct import from Snowflake Data Marketplace into a dashboard of your choice.
Sales Content Management
Content notifications
Sellers have to keep track of a LOT of information, so we’re making it easier for them to see when their favourite content is changed or when new content is added – at their preferred frequency and channel. They can select how frequently they wish to receive updates and where they’d like to receive notifications – on Slack, Teams or within Seismic. Never miss an update to your pricing sheet or go-to one-pager again!
What’s next?
We’re excited to keep elevating the user experience for the Seismic Enablement Cloud. We believe that these product enhancements will continue to empower our customers to win and grow. But don’t just take our word for it. Here’s what Seismic customer Deluxe has to say about the Enablement Cloud:
“We call Seismic SELL (Sales Enablement Learning and Library) which is Seismic, Lessonly and LiveSocial all integrated to be our centralised platform. The intent is to increase the productivity of our sellers, drive exceptional effectiveness of our sales organisation and ultimately lead to better customer engagement and experiences.”
If you’re interested in learning more about any of the capabilities that we announced today, please reach out to your account manager or get a demo.