According to the report, 93% of enablement technology users say that the desire for strategic, effective enablement has increased over the last three to five years. And it’s no wonder why: 85% agree the technology is integral to weathering difficult economic times. Not to mention, 89% of enablement technology users say it gives their team a competitive advantage, and 88% say it enhances their job satisfaction.

Despite these benefits, sentiment toward adopting new technologies varies by generation. In particular:

• Generation Z: These employees are the most open to new technologies, with 72% of respondents reporting no resistance to adoption from members of Gen Z on their team. Yet, they also responded with the lowest enthusiasm towards artificial intelligence (AI). When asked about their organization’s likelihood to invest more in enablement due to the promise of AI, only 85% of Gen Z said yes. While this is a healthy majority, it is noticeably lower than other generations.
• Millennials: Approximately one-third of U.S. respondents believe Millennials struggle to some degree with adapting to new technology. However, opposite of their Gen Z counterparts, Millennials seem the most optimistic about AI in the workplace, with 82% viewing AI as a virtual partner to them and 92% increasing their enablement spend due to the promise of AI.
• Generation X: Despite being seasoned professionals, Gen X encounters technology adoption challenges with 55% of survey respondents noting Gen X’s resistance to new technology. Gen X is challenged by gaining executive support when introducing new tools to their teams, being 26% more likely than average to report a lack of executive buy-in when implementing tech. This generation also leads the pack in leveraging enablement analytics to make data-driven decisions.
• Baby Boomers: While often known for being resistant to change, Baby Boomers are increasingly recognizing the importance of enablement tech. Notably, 68% of all respondents reported that Boomers have high resistance to new technology, yet they are 22% more likely than average to express a preference for companies utilizing enablement tech. Boomers were also most likely to agree that enablement is considered a strategic initiative at their company.

“In an era defined by rapid technological advancement and evolving workplace dynamics, the demand for enablement continues to skyrocket,” said Paige O’Neill, Chief Marketing Officer, Seismic. “No matter the generation, it is clear enablement holds the keys to the most significant challenges we see today: engaging customers, scaling GTM teams, adopting new tech, improving productivity, and integrating AI-powered workflows. Moreover, the data in our latest report shows that enablement helps bring people together and is crucial for fostering an agile, innovative workforce.”

The report also indicates that enablement continues to explode in usage and investment, with the majority (89%) of respondents using enablement technology at work. While sales and marketing executives rely more on enablement tech compared to other departments, with usage at 64% and 58% respectively, this technology is no longer reserved only for those teams – nearly all (97%) surveyed companies using enablement tech have deployed it across multiple departments. This trend is expected to intensify in the coming years, as 79% of respondents plan to allocate additional funds to expand enablement programs and functions, while 59% aim to implement enablement tools in additional departments.

“Technology, enablement or otherwise, is only as good as its adoption,” said Patricia Peral, Senior Director of GTM Enablement, Beeline. “As enablement leaders, one of our core responsibilities is to ensure that those who we expect to benefit from any new technology understand both how to use it, and the value of using it – no matter their generation. Additionally, we must ensure that we enable on tools not only at launch, but continuously, as people learn and adopt at different times in their journey.”

To learn more about the defining characteristics of Generation Enablement and dive deeper into regional and generational differences, visit the Seismic Blog or download the full report here.

METHODOLOGY
Seismic conducted the Generation Enablement survey online between February 22, 2024, and March 11, 2024. It reflects the opinions of 635 full-time employees in a sales, enablement, or customer success role at the management level or above in the United States, including 13% of those who have the title of VP of Sales, VP of Marketing, Chief Revenue Officer, Chief Sales Officer, or Chief Marketing Officer. The research was conducted at 95% confidence with a +/- 4% margin of error.

About Seismic
Seismic is the global leader in enablement, helping organizations engage customers, enable teams, and ignite revenue growth. The Seismic Enablement Cloud^TM is the most powerful, unified enablement platform that equips customer-facing teams with the right skills, content, tools, and insights to grow and win. From the world’s largest enterprises to startups and small businesses, more than 2,000 organizations around the globe trust Seismic for their enablement needs. Seismic is headquartered in San Diego with offices across North America, Europe, and Australia.

To learn more, visit Seismic.com and follow us on LinkedIn, X (formerly Twitter), and Instagram.

Media Contact
Natalie Beaulieu
Communications Director, Seismic
nbeaulieu@seismic.com

The post Seismic announces The Generation Enablement Report: The Rise of Enablement’s Influence; Finds enablement boosts job satisfaction and efficiency across the four generations in today’s workforce appeared first on Seismic.

Seismic Aura Copilot gains new intelligent features 
Aura Copilot, Seismic’s generative AI-powered assistant, continues to expand with new capabilities across the four innovation areas in Seismic’s AI roadmap: discover, create, automate, and advise. With the help of AI-powered Page Authoring, enablement teams can create highly effective playbooks for product launches, sales plays, and industries in minutes. The solution also customizes tone, translates content into different languages, and fixes grammatical errors to ensure playbooks are deeply personalized for their audiences. Not only does this save hours of production time, but sellers also benefit from higher-quality, relevant content. 

Sellers can use Aura Copilot’s generative search capabilities to transform how they search for content, answers and insights. This reimagined approach to search allows sellers to interact in natural language and get instant answers in a personalized layout, and generates tailored summaries from verified sources to accelerate sales cycles and increase rep productivity. For example, they can ask a question about a product feature and receive a tailored answer that includes persona- or industry-specific insights along with detailed product functionality.  

Seismic LiveSocial, which empowers client- and customer-facing teams to engage buyers purposefully and proactively on social media, is also getting an AI-powered boost. Sellers can use new AI-powered capabilities to create personalized comments and discussion topics that amplify buyer engagement across social media.  

Customers are already seeing significant results from enablement, and are investing to accelerate those benefits. Global fintech firm Revolut saw a 78% increase in seller efficiency after deploying Seismic, as well as 28% more profit generated per seller. 

“Seismic’s impact has increased our quarterly quotas, and our team continues to overachieve on those targets. We are seeing huge revenue impacts and know that Seismic plays a big part in that,” said Chris Prudente, Global Head of Sales Enablement at Revolut. “Looking forward, I’m most excited about the product enhancements that have recently come out around generative AI. What that can do for our sellers in the platform and for my sales enablement team when creating content will be a game-changer.” 

Improve meeting preparation and follow-ups with Seismic for Meetings 
Seismic for Meetings already transformed how sellers prepare for, present and follow up on meetings — saving countless hours every week, resulting in more impactful meetings and higher close rates. New enhancements include the ability to set up and preview meeting content prior to the live customer interaction, as well as the ability to intelligently highlight pricing and commercial discussions in the meeting summary. When the meeting is over, sellers can add the full recording directly to a DSR to keep all content in one place, delivering a seamless and memorable client experience. 

Streamline go-to-market processes with DSR Templates
Now viewed as a must-have seller tool to increase deal sizes and win rates, Seismic is upgrading DSRs to increase scalability for sellers and marketers alike. Whether using DSR Templates for a new product launch, event invitation, or engaging with a prospect in a new industry, sellers have a repeatable, scalable, and collaborative way to engage buyers. 

Case in point: professional services provider OneSource Virtual has increased its average deal size by 29% and decreased new rep ramp time by 47% thanks to Seismic’s DSRs and other products across the Seismic Enablement Cloud:  

“We are big users of LiveSend and Digital Sales Rooms, and we love the excitement that we’re building around Digital Sales Room templates,” said Nicole Ward, Senior Director of Revenue Enablement, OneSource Virtual. “We recently launched Seismic Content for everybody on our go-to-market team, and it’s been a really great enhancement to our organization.” 

“Our Winter 2024 Product Release strengthens our suite of AI capabilities with new tools to help organizations execute more intentional enablement and drive impactful change,” said Krish Mantripragada, Chief Product Officer, Seismic. “Last year, more than half of our new capabilities were driven by our Voice of the Customer program. We’re proud to build on that momentum with a number of customer-driven updates in this release, and to see that customers are already improving productivity and growing revenue as a result.” 

See more Seismic customer stories by visiting our website. To learn more about the latest additions to the Seismic Enablement Cloud within the Winter 2024 Release, visit the Seismic Blog and view all recent product news on the Seismic Product Innovation Center.  

About Seismic 

Seismic is the global leader in enablement, helping organizations engage customers, enable teams, and ignite revenue growth. The Seismic Enablement Cloud^TM is the most powerful, unified enablement platform that equips customer-facing teams with the right skills, content, tools, and insights to grow and win. From the world’s largest enterprises to startups and small businesses, more than 2,000 organizations around the globe trust Seismic for their enablement needs. Seismic is headquartered in San Diego with offices across North America, Europe, and Australia. 

To learn more, visit Seismic.com and follow us on LinkedIn, X (formerly Twitter) and Instagram. 

Media Contact 
Natalie Beaulieu 
Communications Director, Seismic 
nbeaulieu@seismic.com 

The post Seismic extends AI leadership with Winter 2024 Release; New features focus on seamless collaboration, enhanced personalization and increased rep efficiency appeared first on Seismic.

Celaena’s promotion follows a string of news and growth for Seismic as it continues to evolve and mature into a global technology leader. Last month, the company added Russell Webb to its international leadership team to maintain its momentum in Europe and Asia-Pacific markets, where Seismic drove double-digit revenue growth year-over-year. It was also named the winner of the 2023 Aragon Research Innovation Award in Sales Enablement for the fourth time. Before that, Seismic unveiled several new product innovations at its sold-out annual customer conference, Seismic Shift, including generative AI-powered Aura Copilot and Seismic for Meetings.  

“In our ever-changing industry, especially with the artificial intelligence boom, Seismic must have the right leadership in place to ensure we are ahead of the latest compliance and legal standards. That’s why I’m excited to see Celaena step into her expanded role as GC,” said Doug Winter, cofounder and CEO, Seismic. “Celaena leads from the front and has made invaluable contributions to our organization thus far. She will be integral to our continued success.”   

In her three-year tenure at Seismic, Celaena has demonstrated effective leadership in scaling the legal team and supporting the company’s rapid growth, including leading Seismic through strategic acquisitions and funding rounds. She has also served as a key partner to Seismic’s go-to-market teams and customers.  

“Seismic’s commitment to excellence and passion for our customers make it a special place to work, and I’m grateful to Doug, Seismic’s leadership team and the board for the opportunity to be part of Seismic’s story,” said Celaena. “I look forward to continuing to partner with the Seismic team, our customers, and our stakeholders to further Seismic’s position as the global leader in enablement.” 

Prior to joining Seismic, Celaena worked at Gunderson Dettmer, primarily serving the firm’s technology clients. A member of TechGC, she earned degrees from the University of California Los Angeles School of Law and New York University.  

About Seismic
Seismic is the global leader in enablement, helping organizations engage customers, enable teams, and ignite revenue growth. The Seismic Enablement Cloud^TM is the most powerful, unified enablement platform that equips customer-facing teams with the right skills, content, tools, and insights to grow and win. From the world’s largest enterprises to startups and small businesses, more than 2,000 organizations around the globe trust Seismic for their enablement needs. Seismic is headquartered in San Diego with offices across North America, Europe, and Australia. 

To learn more, visit Seismic.com and follow us on LinkedIn, X (formerly Twitter) and Instagram. 

Media Contact
Natalie Beaulieu
Communications Director, Seismic
nbeaulieu@seismic.com 

The post Seismic promotes Celaena Powder to General Counsel appeared first on Seismic.

The appointment follows the company’s recent growth outside of its HQ in North America, with double-digit revenue growth year-over-year in international markets. It has also added more than 200 new customers over the last year in Europe, expanding its customer base of leading European brands including Siemens Healthineers and Aerogen. Russell will continue to build on this momentum and help Seismic meet the increased demand for enablement technology. 

“I’m pleased to add Russell to our international roster and continue our investment in Europe and Asia-Pacific markets,” said Doug Winter, co-founder and CEO of Seismic. “Russell is a great addition to our team, and he knows exactly how to ignite growth in emerging markets for global brands.” 

Russell brings more than three decades of enterprise software sales experience in Europe, leading revenue teams at global organizations such as Adobe, Sitecore and Infor. Most recently, he served as Chief Revenue Officer at Unily. Based in London, Russell will report directly to Seismic Chief Revenue Officer and President Hayden Stafford. 

“I’m truly excited to become part of the Seismic team, especially considering its steady growth in the EMEA regions,” said Russell. “The momentum it has achieved so rapidly is impressive, and I’ve been lucky enough to see how Seismic’s recent Shift event enforces how professional this company is and how well we’re positioned to take advantage of the market opportunity. I’m eager to get started and meet my new colleagues, partners, and customers to continue the growth and success.” 

To see all open career opportunities at Seismic, visit seismic.com/careers.  

 About Seismic
Seismic is the global leader in enablement, helping organizations engage customers, enable teams, and ignite revenue growth. The Seismic Enablement Cloud^TM is the most powerful, unified enablement platform that equips customer-facing teams with the right skills, content, tools, and insights to grow and win. From the world’s largest enterprises to startups and small businesses, more than 2,000 organizations around the globe trust Seismic for their enablement needs. Seismic is headquartered in San Diego with offices across North America, Europe, and Australia. 

To learn more, visit Seismic.com and follow us on LinkedIn, X (formerly Twitter) and Instagram. 

Media Contact
Natalie Beaulieu
Communications Director, Seismic
nbeaulieu@seismic.com

Red Lorry Yellow Lorry
seismicEMEA@rlyl.com 

The post Seismic appoints Russell Webb as Senior VP of International Sales and Customer Success appeared first on Seismic.

One great meeting can be the make-or-break moment of a deal. But today’s sales teams are tasked with so much pre-, during-, and post-meeting work – from preparing slides and personalizing content, to presenting and conversing, taking notes and tracking follow-up items, switching between various files and materials, and driving the conversation toward a deal – that meetings can quickly become inefficient or worse, a lost opportunity. Plus, enablement and marketing teams have limited visibility into meetings and find it difficult to understand if their efforts are actually working, such as if sellers need more targeted training or if their content is resonating with buyers. With Seismic for Meetings, sellers enjoy a seamless, connected, and AI-powered experience so they can focus on what matters most: the customer on the screen in front of them.

Seismic for Meetings makes the entire go-to-market organization more efficient and effective, helping to decrease sales cycle length, increase pipeline, and close more deals:

• For sales teams, Seismic for Meetings streamlines how reps prepare, present, and follow up on meetings right from where they already work – the Seismic Enablement CloudTM. Seismic for Meetings simplifies the meeting prep process of gathering content, personalizing for the customer, collaborating with teammates, and more. Then in a single click, reps can prepare a “playlist” of content to present. Following the meeting, they can share those materials with the customer in a digital sales room, share meeting recordings, and view AI-generated meeting summaries and next steps.
• For enablement teams, they now have end-to-end visibility of all buyer engagement touchpoints, allowing enablement pros to better train and coach reps​, target learning and training reinforcement, scale best practices from top performers, and measure the impact of enablement programs via AI-powered insights dashboards. 
• For marketing teams, Seismic for Meetings goes beyond what was said in a meeting to what was presented, allowing marketers to understand true content performance at a granular, slide level. AI-driven insights also reveal the specific keywords, topics, and questions asked, enabling them to drive smarter customer-facing content. 

“Customer meetings will never be the same after Seismic for Meetings,” said Krish Mantripragada, Chief Product Officer, Seismic. “We are very excited for the general availability of this game-changing product. It not only reduces the workload on the seller, empowering them to lead better meetings and close more deals, but it also illuminates the black hole of meetings for enablement and marketing teams. Seismic Aura’s AI-driven insights allow them to drive better content, proactive enablement, and more focused training.”

Launching as part of Seismic’s Fall 2023 Product Release, Seismic for Meetings is compatible with leading web conferencing tools, including WebEx, Zoom, and coming soon, Microsoft Teams. 

“We’re excited to start using Seismic for Meetings to help boost the productivity of our GTM teams and increase engagement with our customers. Plus, the AI-powered insights will help ensure we are continually improving on our processes and content, and further maximize our investment in Seismic,” said René Hefner, Head of Sales Enablement at Grab.

To learn more about Seismic for Meetings, visit Seismic’s Blog and explore more on Seismic’s website.

About Seismic
Seismic is the global leader in enablement, helping organizations engage customers, enable teams, and ignite revenue growth. The Seismic Enablement Cloud^TM is the most powerful, unified enablement platform that equips customer-facing teams with the right skills, content, tools, and insights to grow and win. From the world’s largest enterprises to startups and small businesses, more than 2,000 organizations around the globe trust Seismic for their enablement needs. Seismic is headquartered in San Diego with offices across North America, Europe, and Australia.

To learn more, visit Seismic.com and follow us on LinkedIn, X (formerly Twitter) and Instagram.

Media Contact
Natalie Beaulieu
Communications Director, Seismic
nbeaulieu@seismic.com

The post Seismic introduces Seismic for Meetings, changing the way customer-facing teams conduct meetings appeared first on Seismic.

Seismic customers as well as the wider enablement industry have demonstrated a strong interest in applying AI to their go-to-market (GTM) processes. In fact, a significant majority (93%) of GTM leaders attribute their plans to increase investment in enablement tech to the advancements in AI, according to a new Seismic report. That’s because infusing AI into their GTM processes has led to positive business outcomes – 92% agree that it has improved operational optimization, enhanced buyer experience (93%), improved agility and speed-to-market (91%), and GTM efficiency (94%).

“Seismic Aura continues to get smarter and better, leading to AI-powered products like Seismic for Meetings which will automate – and in some cases, eliminate – manual tasks for salespeople like meeting preparation, summarization, and follow-up,” said Krish Mantripragada, Chief Product Officer, Seismic. “Our new offering of Aura Copilot packages AI insights, use cases, workflows, and capabilities to enable our customers to grow and win more business. We’re excited to deliver these new innovations from our AI-powered enablement roadmap to our customers and show them what the future looks like this week at Seismic Shift.”

New products and offerings available to Seismic customers in the Fall Release include:

• Seismic for Meetings: Seamlessly connect the full meeting cycle with Seismic for Meetings, which helps sales teams prepare, present, and follow-up on every meeting to accelerate and win more deals. Seismic for Meetings integrates with top web conferencing apps and delivers AI-driven insights and analysis to drive smarter content, proactive enablement, and focused training​. Discover more about Seismic for Meetings here.
• Seismic Aura Copilot, which combines the power of generative AI with Seismic data and business context, includes the following capabilities:

• • Content Description and Tagging Recommendations: Speed up content creation through auto-tagging of content properties and AI-generated content descriptions. 
  • Readiness Lesson Assistance: Generate new Seismic Learning (formerly Lessonly by Seismic) lessons, assignments, questions, and summaries based on a simple prompt.
  • Generative Search Capabilities for Seismic Knowledge: Reps can retrieve answers to questions even faster with in-the-moment access to AI-generated summary answers using info from across trusted company and Seismic sources, while respecting all permissions and access control constraints.

• Fund Report Orchestrator: Whether it’s the end of the month or quarter, asset management firms can leverage Fund Report Orchestrator to streamline the process for everything from commentaries and fact sheets to quarterly investment and asset class reports.

• Guided Assembly Improvements: No more copying and pasting to update client-facing content – with the improved variables feature, Guided Assembly now allows marketing teams to update an element in one asset, one time. For example, when executing a rebrand, marketing teams can update their logo in one place and automatically cascade to all the assets that reference that logo. 

“Five9 is proud to work with an enablement partner like Seismic, which aligns our entire team and makes us more effective. Seismic’s new generative AI innovations will ensure our team is sharing personalized, up-to-date content with our customers,” said Esther Friend, VP of Sales Efficiency and Transformation at Five9. “The AI-powered features of the Seismic Enablement Cloud will mean that our sales team will always have the latest and greatest content at their fingertips, and they can now receive intelligent coaching and feedback right within the same platform – helping them be more productive and effective when serving our customers. Five9 has invested heavily in generative AI to provide innovative new solutions to our customers as part of our Intelligent CX platform and are hearing from our customers that this is transforming their business and customer experience.”

To learn more about the latest additions to the Seismic Enablement Cloud within the Fall 2023 Release, visit the Seismic Blog and view all recent product innovations on the Seismic Product Innovation Center. For more on Seismic’s AI innovation and our full statement on AI security and privacy, click here. 

About Seismic
Seismic is the global leader in enablement, helping organizations engage customers, enable teams, and ignite revenue growth. The Seismic Enablement Cloud^TM is the most powerful, unified enablement platform that equips customer-facing teams with the right skills, content, tools, and insights to grow and win. From the world’s largest enterprises to startups and small businesses, more than 2,000 organizations around the globe trust Seismic for their enablement needs. Seismic is headquartered in San Diego with offices across North America, Europe, and Australia.

To learn more, visit Seismic.com and follow us on LinkedIn, X (formerly Twitter) and Instagram.

Media Contact
Natalie Beaulieu
Communications Director, Seismic
nbeaulieu@seismic.com

The post Seismic Fall 2023 Release leads with new generative AI capabilities to unlock growth and boost productivity appeared first on Seismic.

The report found that go-to-market (GTM) leaders expect investments in AI to pay off in dividends, as 85% of respondents believe the fusion of AI and GTM strategy will lead to revenue growth for their organization. Among this group, leaders predict an average of 23% growth will be directly attributed to AI utilization over the next five years. The report also found that the majority of GTM leaders use enablement technology, and of those, 84% say that it’s mission-critical to achieving revenue goals. So it comes as no surprise that 89% of those who use the technology already have plans to further invest in 2024. These leaders anticipate enablement budgets to increase by 19% next year – a decision they largely attributed to the significant advancements in AI. What’s more: 93% agree that advancements in AI – and specifically the ways they can bolster enablement efforts – are a major driver for their company’s increasing investment in enablement technology going into next year.

However, the impact will not be immediate – overcoming challenges, driving the adoption of new tech, and seeing results takes time. Over half (66%) of GTM leaders who have deployed AI tools report that they encountered initial hurdles before eventually realizing positive outcomes. Notably, 51% say that implementation and adoption are their greatest areas of concern in regard to using AI in enablement, which is why enablement tools like Seismic are critical to help facilitate seamless integration within a business’s revenue operations. But these hurdles certainly haven’t prevented the march toward progress, with 83% reporting they would like to deploy more AI solutions for their team within the next 12 months. 

“The past year has been wrought with market challenges, which makes AI-powered enablement technology more crucial for business success than ever before,” said Doug Winter, CEO and cofounder, Seismic. “The proof is in the pudding: When an organization’s enablement efforts are streamlined with AI technology, it drives greater GTM efficiency, operational optimization, and better buyer experiences – all of which translate into a stronger bottom line. At Seismic, we are leading the charge to define the future of AI-powered enablement and look forward to working closely with our customers and partners on this endeavor.” 

Additional key report findings include: 

• In 2024, a significant majority (93%) of GTM leaders who intend to boost their investment in enablement technology attribute their decision to the significant advancements in AI
• In fact, over half (54%) of GTM leaders say their organization already uses AI-powered tools for sales enablement
• The three top functions that GTM leaders are leveraging AI-powered enablement tools for are: 
  • 53% use it for content analytics
  • 50% use it for content distribution
  • 48% use it for learning and coaching
• And businesses are reaping the benefits: 91% of those who have implemented AI tools say that their company has noted an increase in customer satisfaction since implementing AI into their enablement processes 
• However, implementation of AI technology takes time and does not come without challenges. Of those who faced challenges, 54% report integration issues, 41% report a lack of understanding, and 34% report security or privacy concerns
• That said, the data is clear: the benefits far outweigh the challenges 
  • 63% of GTM leaders believe that AI is the primary force behind evolving customer experiences today
  • 73% believe that companies that fail to effectively incorporate AI into their GTM processes will fall behind their competitors within the next three years

To learn more about The State of AI in Enablement: 2023 Report, download the full report with global findings here.

METHODOLOGY
Seismic conducted The State of AI in Enablement survey online between September 2 and 17, 2023. It reflects the opinions of 604 full-time employees in a sales, enablement, or customer success role at the management level or above in the United States and was conducted at 95% confidence with a +/- 4% margin of error.

About Seismic
Seismic is the global leader in enablement, helping organizations engage customers, enable teams, and ignite revenue growth. The Seismic Enablement Cloud^TM is the most powerful, unified enablement platform that equips customer-facing teams with the right skills, content, tools, and insights to grow and win. From the world’s largest enterprises to startups and small businesses, more than 2,000 organizations around the globe trust Seismic for their enablement needs. Seismic is headquartered in San Diego with offices across North America, Europe, and Australia.

To learn more, visit Seismic.com and follow us on LinkedIn, Twitter and Instagram.

Media Contact
Natalie Beaulieu
Communications Director, Seismic
nbeaulieu@seismic.com

The post Seismic releases The State of AI in Enablement: 2023 Report, finds AI supercharges GTM efforts and improves customer satisfaction, despite hurdles appeared first on Seismic.

Enablement is one of the fastest-growing areas in business today. “Sales Enablement Specialist” was the sixth-fastest growing job title over the past five years, according to LinkedIn, and the number of LinkedIn users with the word “enablement” in their job title skyrocketed by 457% from 2017 to 2023. Whether readers are looking to build an enablement department from the ground up, or they’re already running a well-oiled team and want to improve their current approach, Tomorrow’s Enablement will inspire Enablement leaders to up-level their practice and scale a world-class enablement program that lasts. Full of practical knowledge, strategy and planning tips, easy-to-follow guides and checklists, and advice from Irina and Meganne’s deep experience, the book equips the next generation of enablement practitioners with all the tools they need to succeed.

“We’re overjoyed to share Tomorrow’s Enablement for Today’s Leaders with the world, as we envision this book serving as a guide, a trusted companion, and the key to unlocking endless possibilities in the world of enablement,” said Irina. “Whether in good times and bad, enablement has become a must-have for customer-facing organizations to grow and maintain business. Together, we aim to create a legacy of enablement excellence that transcends time and propels the next generation of enablement practitioners to new heights of success.”

“We hope that Tomorrow’s Enablement becomes the go-to guidebook for the modern enablement professional. It contains resources thoughtfully developed and extensively utilized by us throughout our enablement careers and within our own practice at Seismic,” said Meganne. “These tools have proven their effectiveness time and time again, and we encourage readers to use them as a practical and reliable framework to thrive in their own enablement endeavors.”

Notably, Tomorrow’s Enablement introduces the Enablement Value Chain (EVC), a strategic approach to drive cross-functional collaboration, elevate enablement experiences for field teams, and unlock value-based insights that continually enhance enablement efforts while consistently securing executive buy-in. The book’s foreword is written by Doug Winter, co-founder and CEO of Seismic. 

“Meganne and Irina seamlessly blend their strategic vision for the future of enablement while providing tactical guidance for practitioners to follow along their journey. The innovation established in the EVC will help leaders build a foundational enablement program rooted in the needs of their business and focused on driving long-term success,” said Bryan Naas, VP of Sales Enablement, SOCi. “Tomorrow’s Enablement for Today’s Leaders is required reading for enablers who want to be a strategic partner in the transformation and success of their business.”

Tomorrow’s Enablement for Today’s Leaders will be available on the Amazon Kindle Store on October 23, 2023. Claim your complimentary copy on Seismic’s website here or pre-order the book for Kindle here. Additionally, Seismic customers can meet Irina and Meganne next week at Seismic Shift, October 23-26, in San Diego.

About the authors
Irina Soriano and Meganne Brezina, CCMP^TM, bring more than 20 years of combined experience leading enablement programs around the globe. Both women are devoted to the growth of the profession and are extremely active within the industry.

Irina, Vice President of Enablement at Seismic, leads the organization’s global enablement team and has extensive experience in both sales and enablement positions. She is the New York chapter lead for Women in Sales Enablement (WiSE) and a member of Revenue Enablement Society. She was named to Crunchbase’s 2023 Influential Women in Sales list and recognized as a Top 20 Enablement Influencer by Sales Enablement Collective. 

Meganne is Senior Director of Field Enablement at Seismic, previously serving as Head of Revenue Effectiveness at Lessonly before it was acquired by Seismic in 2021. Meganne co-founded and leads the Indianapolis chapter of WiSE in addition to serving on the WiSE global board of directors. She is also a member of Revenue Enablement Society and a frequent contributor to The Enablement Squad. Meganne recently earned her designation as a Certified Change Management Professional and has a deep focus on change management in her enablement practice.

About Seismic
Seismic is the global leader in enablement, helping organizations engage customers, enable teams, and ignite revenue growth. The Seismic Enablement Cloud^TM is the most powerful, unified enablement platform that equips customer-facing teams with the right skills, content, tools, and insights to grow and win. From the world’s largest enterprises to startups and small businesses, more than 2,000 organizations around the globe trust Seismic for their enablement needs. Seismic is headquartered in San Diego with offices across North America, Europe, and Australia.

To learn more, visit Seismic.com and follow us on LinkedIn, X (formerly Twitter), and Instagram.

Media Contact
Natalie Beaulieu
Communications Director, Seismic
nbeaulieu@seismic.com

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The post Seismic Enablement leaders author new book, Tomorrow’s Enablement for Today’s Leaders: The Strategic Guide to Demonstrating Value & Driving Outcomes appeared first on Seismic.

A new Seismic customer survey conducted earlier this month shows that organizations are moving forward rapidly with new AI projects. In the survey, customers shared how their businesses are investing in and implementing AI in their GTM processes and enablement programs. Key insights include:

• 65% of respondents cite AI as a primary reason for increased enablement investment. Respondents view Sales Content Generation & Optimization as the most valuable use cases to explore and implement for their teams.
• 52% are currently using or evaluating AI-powered tools within sales enablement processes, with 61% sharing that they are somewhat to very familiar with these tools. 
• Organizations do have some concerns when it comes to implementing AI within their GTM processes, with Security & Privacy concerns (50%) and Lack of Time & Internal Resources (45%) cited as the most common concerns. 

“Enablement is a mission-critical function that turns company strategy into reality, and we believe generative AI has created an industry-defining moment for GTM and enablement teams. It will change everything about the sales process, from prospecting to meeting preparation, content and presentation development, follow-up, training and performance tracking,” said Krish Mantripragada, Chief Product Officer, Seismic. “At Seismic, we’ve already made significant investments in AI to power the entire Seismic Enablement Cloud and will continue to do so. As the market leader in enablement, Seismic views our role as defining how AI will shape and impact enablement for our customers and industry. To that end, we are creating a new, dedicated community to share ideas and learn from each other so we can all shape the future of AI-powered enablement together. Our customers can learn more on Seismic Community and next month at Seismic Shift.”

AI roadmap features innovations that will help shape the future of enablement

Seismic’s AI roadmap includes the following areas of innovation that will be detailed further at Seismic Shift in San Diego on October 23-26, 2023:

• Discover: Sellers will receive targeted content, answers and information faster than ever before on the Seismic Enablement Cloud. Using free form, natural language dialog, sellers can search across a variety of trusted internal and external sources while respecting all content governance controls. Seismic will also curate content across these sources based on a user’s interests, territory, and other contextual information. 
• Create: Generative AI will power content creation across the Enablement Cloud. For example, rather than manually authoring learning content to test and reinforce concepts, an enablement practitioner can save time by using Seismic to create multi-modal learning paths, assessments and assignments of varying degrees of difficulty. Leveraging the power of Seismic’s existing dynamic content layouts, a sales rep can auto-create highly personalized content such as presentations and digital sales rooms based on the specific deal and customer context. 
• Automate: GTM teams will be able to streamline and even eliminate manual tasks, such as automating steps involved in meeting preparation, summarization and follow up. Enablement professionals can use Seismic to automate processes such as localization, tagging, and data analysis, as well as automate workflows using a natural language interface to complete manual tasks such as unpublishing certain types of content. 
• Advise: Sellers, managers, and enablement teams will receive personalized guidance and “next best action” recommendations at scale, unlocking new levels of effectiveness. Seismic will proactively analyze all the data across content, enablement, learning, and engagement from millions of interactions, allowing enablement teams to instantly identify skill and knowledge gaps and provide tailored training to accelerate development. Sellers will receive a personalized meeting preparation checklist based on the learning they’ve completed (or not), their skills, and the context of the upcoming conversation. 

Seismic’s generative AI technology meets our best-in-class data privacy and security standards. View our full statement on AI security and privacy by clicking here.

Register today for Seismic Shift 2023, taking place in San Diego, California, on October 23-26, 2023. Until then, learn more about Seismic’s AI leadership here on our website.

About Seismic
Seismic is the global leader in enablement, helping organizations engage customers, enable teams, and ignite revenue growth. The Seismic Enablement Cloud^TM is the most powerful, unified enablement platform that equips customer-facing teams with the right skills, content, tools, and insights to grow and win. From the world’s largest enterprises to startups and small businesses, more than 2,000 organizations around the globe trust Seismic for their enablement needs. Seismic is headquartered in San Diego with offices across North America, Europe, and Australia.

To learn more, visit Seismic.com and follow us on LinkedIn, Twitter and Instagram.

Media Contact
Natalie Beaulieu
Communications Director, Seismic
nbeaulieu@seismic.com

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“We’re excited to share this recognition with our team, customers, and partners around the globe,” said Doug Winter, CEO and co-founder, Seismic. “Along with our fellow Cloud 100 honorees, Seismic has weathered market headwinds and industry-shifting innovation over the last year. Our leadership and resilience are due to our focus on our customers, commitment to our people, and drive to keep pushing the enablement industry forward.” 

The recognition follows a string of other accolades and organizational growth for Seismic, including:

• Launching its Spring 2023 Product Release headlined by new generative AI-powered capabilities
• Appointing Paige O’Neill to Chief Marketing Officer and Toby Carrington to Chief Business Officer
• Opening a new state-of-the-art headquarters in San Diego to better serve its growing hybrid workforce, and being named a 2023 Fortune Best Workplace for Millennials^TM and a Most Loved Workplace® by Best Practice Institute
• Earning #1 in G2’s Enterprise Grid® Report for Sales Enablement, Summer 2023, as well as being named a Leader in the IDC MarketScape: Worldwide Sales Enablement Software 2023 Vendor Assessment
• Winning two TITAN Business Platinum Awards for Seismic’s exceptional customer service program

More about the 2023 Cloud 100
For the eighth consecutive year, the Cloud 100 reviews submissions from hundreds of cloud startups and private companies each year. The Cloud 100 evaluation process involved ranking companies across four factors: market leadership (35%), estimated valuation (30%), operating metrics (20%), and people & culture (15%). For market leadership, the Cloud 100 enlists the help of a judging panel of public cloud company CEOs who assist in evaluating and ranking their private company peers.

“The companies of the Cloud 100 list represent the best and brightest private companies in this crucial tech sector,” said Kenrick Cai, the Forbes editor of the Cloud 100. “This year’s companies had to react rapidly to AI’s sweeping impact while contending with a market pullback. Their resilience puts them in elite company. Congratulations to each of the 2023 Cloud 100 honorees and the 20 Rising Stars who are showing early potential to one day join their ranks.”

“This year’s Cloud 100 list is one of the most dynamic in history. While the industry faced macro headwinds, the 2023 Cloud 100 winners displayed the innovation and resilience of the cloud economy and the combination of growth and efficiency that prove the power of the cloud business model. 95% of the honorees are forecasted to reach Centaur status — $100 million of annual recurring revenue — by the end of the year,” said Mary D’Onofrio, partner at Bessemer Venture Partners. “It is further exciting to see so many honorees at the forefront of the AI revolution, which we believe will continue to transform the cloud and propel the next wave of growth for many of this year’s winners.” 

“The past year our industry has seen a generational step forward in innovation and with AI leading the charge, we are witnessing one of the most important platform shifts in decades,” said Paul Drews, managing partner, Salesforce Ventures. “The Cloud 100 list represents the best of the best and we’ve never been more excited about what the future holds, not only for the cloud but for the entire technology industry. We are proud of what these founders and their communities have already accomplished and look forward to seeing how they continue to transform the industry in the future.”

Visit Seismic.com to learn more about how companies enable their teams and grow revenue with Seismic. To see all open career opportunities at Seismic, visit seismic.com/careers. 

About Seismic
Seismic is the global leader in enablement, helping organizations engage customers, enable teams, and ignite revenue growth. The Seismic Enablement Cloud^TM is the most powerful, unified enablement platform that equips customer-facing teams with the right skills, content, tools, and insights to grow and win. From the world’s largest enterprises to startups and small businesses, more than 2,000 organizations around the globe trust Seismic for their enablement needs. Seismic is headquartered in San Diego with offices across North America, Europe, and Australia.

To learn more, visit Seismic.com and follow us on LinkedIn, Twitter and Instagram.

About Bessemer Venture Partners
Bessemer Venture Partners helps entrepreneurs lay strong foundations to build and forge long-standing companies. With more than 145 IPOs and 300 portfolio companies in the enterprise, consumer and healthcare spaces, Bessemer supports founders and CEOs from their early days through every stage of growth. Bessemer’s global portfolio has included Pinterest, Shopify, Twilio, Yelp, LinkedIn, PagerDuty, DocuSign, Wix, Fiverr, and Toast and has $20 billion of assets under management. Bessemer has teams of investors and partners located in Tel Aviv, Silicon Valley, San Francisco, New York, London, Hong Kong, Boston, and Bangalore. Born from innovations in steel more than a century ago, Bessemer’s storied history has afforded its partners the opportunity to celebrate and scrutinize its best investment decisions (see Memos) and also learn from its mistakes (see Anti-Portfolio). 

About Forbes
Forbes champions success by celebrating those who have made it, and those who aspire to make it. Forbes convenes and curates the most influential leaders and entrepreneurs who are driving change, transforming business and making a significant impact on the world. The Forbes brand today reaches more than 140 million people worldwide through its trusted journalism, signature LIVE and Forbes Virtual events, custom marketing programs and 45 licensed local editions in 76 countries. Forbes Media’s brand extensions include real estate, education and financial services license agreements.

About Salesforce Ventures
Salesforce Ventures helps enterprising founders build companies that reinvent the way the world works. Since 2009, we’ve invested in and partnered with more than 400 of the world’s most tenacious enterprise software companies from seed to IPO, including Anthropic, Cohere, Airtable, Databricks, DocuSign, Guild Education, monday.com, nCino, Snowflake, Snyk, Stripe, Tanium, and Zoom. Salesforce Ventures leverages our decades of expertise in the cloud and our long-term relationships with key decision-makers at thousands of businesses around the world to give our portfolio companies an advantage, help them build credibility, and accelerate growth. Salesforce Ventures has invested in more than 25 countries with offices all over the world including in San Francisco, Irvine, New York, London, and Tokyo. Follow @SalesforceVC and learn more at https://www.salesforceventures.com.

Media Contact
Natalie Beaulieu
Communications Director, Seismic
nbeaulieu@seismic.com 

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